20706032 - artistic communication

The course analyses how and to what extent the artistic and cultural institutions contribute, on the one hand, to produce the careers of artworks and artists, and, on the other hand, to shape the processes of consumption.
teacher profile | teaching materials

Mutuazione: 20706032 COMUNICAZIONE ARTISTICA in Cinema, televisione e produzione multimediale LM-65 N0 TOTA ANNA LISA

Programme

In contemporary societies the arts affect the public discourse, becoming agency of meanings, laboratory for the civil society, space and place for shaping the public memory of controversial events, arena where gender identities, ethnicity and social classes are socially constructed.
The first part of the course will aim at studying artistic production and politics of cultural consumption. It will focus on the following topics: theories of the author's death, theories of reception, art as social practice, the institutional definition of artistic value, cases of " non-recognition " and plagiarism, politics of genius, canonization and practices of social exclusion, theories of cultural capital, relationship between art and advertising, the role of social media in the production of artistic reputations and in relation to the "arts worlds".
The second part will concern art institutions. It will address the following topics: art and the public sphere, monuments in the urban space, art as memory technology, cultural consumption of the past and the role of the cinema in shaping the public memory of very contested pasts, sociology of museums and politics of museum exhibition, representation of ethnic identities in museums, museums as technology of gender, multimedia art.


Core Documentation

1) Anna Lisa Tota e Antonietta De Feo (2019), La comunicazione artistica, Carocci, Roma (in publication).
2) Anna Lisa Tota, Lia Luchetti e Trever Hagen (2018) (eds.) Sociologie della memoria. Verso un’ecologia del passato, Carocci, Roma.


Type of delivery of the course

The course will be based on traditional lectures and an ethnographic workshop in a museum with the analysis of an art exhibition.

Type of evaluation

The exam will be written and it will last two hours. The students will be asked to reply extensively to three questions. Moreover the students will have the possibility (but this additional part is not mandatory) to take part during the course to a workshop that will consist of: 1) an ethnographical observation in a museum located in Rome and 2) the presentation of the obtained results during the class through a powerpoint presentation realized by the students in groups. This additional work will be evaluated with a mark (from 0 to 3) that will be summed to the mark obtained in the written exam.