Programme

The topics dealt with during the Course are:

▪ Sustainability in its historical development and in different contexts, from the internal/organizational to the external/social one, i.e. from the sustainability of a role (in terms of values, knowledge, skills and soft skills) within an organizational contest to the sustainability of an organizational (cultural) identity, both at a strategic and a relational (communication) level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

▪ Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:
a) a growing consciousness of one’s own cultural identity;
b) the acquisition of leadership and management skills, to be built and constantly upgraded;
c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;

▪ the role of content marketing and content co-creation in organizational strategies, and the ability of building sustainable, value(s)-based models of content management with the engagement of different audiences and communities;

▪ the shaping of an innovative governance model for the exploitation of a cultural environment including physical heritage seen in its synchronic and diachronic complexity, so to be aware of different layers of meaning and of interinstitutional overlappings which affect the setting up of a governance model.
The methodology is based on presentations and discussions with the active participation of students. As to the last topic, methodology is that of research-action : students will actively investigate with specific tools a concrete situation in which a cultural leadership must be displayed. In this process, cultural self-awareness of participants will also be questioned from the very beginning of the Course.

Core Documentation

 - WCED, Report of the World Commission on Environment and Development: Our Common Future , 1987 (“Brundtland Report”), Part I.1 and I.2, II.9.I, II.9.II.1,2,3.
 - Kent E. Portney, Sustainability , Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.
 - Leena Lankoski, Alternative concepti ons of sustainability in a business context , in «Journal of Cleaner Production», 139 (2016), pp. 847-857.
 - Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746)
 - Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621)
 - Arnold van der Valk, Introduction: sharing knowledge – stories, maps and design , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - Historical Landscape and its European Dimension ,
Amsterdam University Press, 2010, pp. 365-85
- Theodore Zeldin, An Intimate History of Humanity , Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become
intermediaries).
 - The Festival of the Middle Ages . Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017
 - Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation , Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps
 - Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.
 - Marc Prensky, Digital Natives, Digital Immigrants , in On The Horizon , MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001
 - Erin Kissane, The Elements of Content Strategy , A Book Apart, New York, 2011, pp. 1-37.
 - S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf).


One of the following:

 - Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention? , in «Journal of Environmental Management», 92 (2011), pp. 2754-62
 - Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden , in «Land Use Policy», 26 (2009), pp. 214-23
 - Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway , in «Land Use Policy», 44 (2015), pp. 44-53.


One of the following:
 - Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension , Amsterdam
University Press, 2010, pp.53-66 2.
 - (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its
European Dimension

Reference Bibliography

See above

Type of delivery of the course

The course methodology is based on: - lectures with presentations and discussions made on the basis of the readings identified for each class with the active participation of the students; - field visits and co-teaching activities with the Heritage (Department of Architecture) and Media (Dams Department) courses; - development of a project integrated with the action-research methodology.

Type of evaluation

The assessment will be carried out by: - an individual paper; - the contribution made by each student to the final project of the course; - an individual interview. The presentation of the final project will hopefully be carried out in a single date chosen with the students among the available dates. During the presentation, each candidate shall: - demonstrate knowledge of the concepts illustrated during the course and be able to analyze them critically; - illustrate the use of the bibliographic references for the development of the final project; - illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental and cultural sustainability. The contribution to the building of a learning community and the acquisition of the Soft Skills envisaged by the Dublin descriptors for the second cycle will also be considered for the purposes of the final evaluation.

Programme

The topics dealt with during the Course are:

▪ Sustainability in its historical development and in different contexts, from the internal/organizational to the external/social one, i.e. from the sustainability of a role (in terms of values, knowledge, skills and soft skills) within an organizational contest to the sustainability of an organizational (cultural) identity, both at a strategic and a relational (communication) level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

▪ Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:
a) a growing consciousness of one’s own cultural identity;
b) the acquisition of leadership and management skills, to be built and constantly upgraded;
c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;

▪ the role of content marketing and content co-creation in organizational strategies, and the ability of building sustainable, value(s)-based models of content management with the engagement of different audiences and communities;

▪ the shaping of an innovative governance model for the exploitation of a cultural environment including physical heritage seen in its synchronic and diachronic complexity, so to be aware of different layers of meaning and of interinstitutional overlappings which affect the setting up of a governance model.
The methodology is based on presentations and discussions with the active participation of students. As to the last topic, methodology is that of research-action : students will actively investigate with specific tools a concrete situation in which a cultural leadership must be displayed. In this process, cultural self-awareness of participants will also be questioned from the very beginning of the Course.

Core Documentation

 - WCED, Report of the World Commission on Environment and Development: Our Common Future , 1987 (“Brundtland Report”), Part I.1 and I.2, II.9.I, II.9.II.1,2,3.
 - Kent E. Portney, Sustainability , Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.
 - Leena Lankoski, Alternative concepti ons of sustainability in a business context , in «Journal of Cleaner Production», 139 (2016), pp. 847-857.
 - Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746)
 - Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621)
 - Arnold van der Valk, Introduction: sharing knowledge – stories, maps and design , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - Historical Landscape and its European Dimension ,
Amsterdam University Press, 2010, pp. 365-85
- Theodore Zeldin, An Intimate History of Humanity , Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become
intermediaries).
 - The Festival of the Middle Ages . Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017
 - Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation , Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps
 - Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.
 - Marc Prensky, Digital Natives, Digital Immigrants , in On The Horizon , MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001
 - Erin Kissane, The Elements of Content Strategy , A Book Apart, New York, 2011, pp. 1-37.
 - S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf).


One of the following:

 - Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention? , in «Journal of Environmental Management», 92 (2011), pp. 2754-62
 - Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden , in «Land Use Policy», 26 (2009), pp. 214-23
 - Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway , in «Land Use Policy», 44 (2015), pp. 44-53.


One of the following:
 - Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension , Amsterdam
University Press, 2010, pp.53-66 2.
 - (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its
European Dimension

Reference Bibliography

See above

Type of delivery of the course

The course methodology is based on: - lectures with presentations and discussions made on the basis of the readings identified for each class with the active participation of the students; - field visits and co-teaching activities with the Heritage (Department of Architecture) and Media (Dams Department) courses; - development of a project integrated with the action-research methodology.

Type of evaluation

The assessment will be carried out by: - an individual paper; - the contribution made by each student to the final project of the course; - an individual interview. The presentation of the final project will hopefully be carried out in a single date chosen with the students among the available dates. During the presentation, each candidate shall: - demonstrate knowledge of the concepts illustrated during the course and be able to analyze them critically; - illustrate the use of the bibliographic references for the development of the final project; - illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental and cultural sustainability. The contribution to the building of a learning community and the acquisition of the Soft Skills envisaged by the Dublin descriptors for the second cycle will also be considered for the purposes of the final evaluation.