The course aims to provide students with the basic notions of persuasive communication combining the theoretical tools of the discipline that traditionally has dealt with the persuasive uses of language, rhetoric, with the empirical results achieved in the context of the modern cognitive sciences. Specifically, the cognitive foundations of the persuasive uses of language are analyzed with reference to a particular tool of communication: storytelling.
Through the discussion of case studies, such as scientific communication, marketing, advertising and political communication, the course aims to provide students with a general understanding of the fundamental cognitive mechanisms underlying storytelling.
At the end of the course, the student will be able to:
- use the key theoretical concepts developed in the context of rhetoric.
- read and understand experimental scientific articles dealing with issues relating to the cognitive foundations of persuasive processes.
- transfer the theoretical concepts to the analysis of case studies.
Through the discussion of case studies, such as scientific communication, marketing, advertising and political communication, the course aims to provide students with a general understanding of the fundamental cognitive mechanisms underlying storytelling.
At the end of the course, the student will be able to:
- use the key theoretical concepts developed in the context of rhetoric.
- read and understand experimental scientific articles dealing with issues relating to the cognitive foundations of persuasive processes.
- transfer the theoretical concepts to the analysis of case studies.
teacher profile teaching materials
Emotions and transmissions of ideas
Memetics
Cultural evolution
Rhetoric: from Aristotle to modern theories
Persuasion and storytelling
Cognitive foundations of storytelling
Case studies: scientific communication, marketing, advertising, political communication.
Libro obbligatorio:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 libro a scelta tra:
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
- Paglieri F. (2020) La disinformazione felice. Cosa ci insegnano le bufale, Il Mulino, Bologna.
Fruizione: 20710576 Comunicazione persuasiva LM in Informazione, editoria, giornalismo LM-19 FERRETTI FRANCESCO, ADORNETTI INES
Programme
Epidemiology of Beliefs: How Ideas SpreadEmotions and transmissions of ideas
Memetics
Cultural evolution
Rhetoric: from Aristotle to modern theories
Persuasion and storytelling
Cognitive foundations of storytelling
Case studies: scientific communication, marketing, advertising, political communication.
Core Documentation
Programma da 6 cfu: 2 libriLibro obbligatorio:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 libro a scelta tra:
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
- Paglieri F. (2020) La disinformazione felice. Cosa ci insegnano le bufale, Il Mulino, Bologna.
Type of delivery of the course
The final decision on teaching modality will be subject to pandemic trendType of evaluation
Individual written paper. The possible topics will be provided during classes. The paper must be sent 15 days before the exam date. The essay is an individual written paper that addresses one of the topics discussed during lessons. In drafting the paper, it is necessary to make the two textbooks interact (for those who take the 6-cfu exam), or to make interact the two textbooks and the two articles (for those who take the 12-cfu exam). Lenght of the paper: - min 8 max 10 pages (for those who take the 12-cfu exam); - 5 pages (for those who take the 6-cfu exam); teacher profile teaching materials
Emotions and transmissions of ideas
Memetics
Cultural evolution
Psychology of fake news
Consiracy beliefs and their cognitive foundations
Rhetoric: from Aristotle to the modern theories
Persuasion and storytelling
Cognitive foundations of storytelling
Case studies: scientific communication, marketing, advertising, political communication.
Libro obbligatorio:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 libro a scelta tra:
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
- Paglieri F. (2020) La disinformazione felice. Cosa ci insegnano le bufale, Il Mulino, Bologna.
Fruizione: 20710576 Comunicazione persuasiva LM in Informazione, editoria, giornalismo LM-19 FERRETTI FRANCESCO, ADORNETTI INES
Programme
Epidemiology of Beliefs: How Ideas SpreadEmotions and transmissions of ideas
Memetics
Cultural evolution
Psychology of fake news
Consiracy beliefs and their cognitive foundations
Rhetoric: from Aristotle to the modern theories
Persuasion and storytelling
Cognitive foundations of storytelling
Case studies: scientific communication, marketing, advertising, political communication.
Core Documentation
Programma da 6 cfu: 2 libriLibro obbligatorio:
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
1 libro a scelta tra:
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
- Paglieri F. (2020) La disinformazione felice. Cosa ci insegnano le bufale, Il Mulino, Bologna.
Type of delivery of the course
The final decision on teaching modality will be subject to pandemic trendType of evaluation
Individual written paper. The possible topics will be provided during classes. The paper must be sent 15 days before the exam date. The essay is an individual written paper that addresses one of the topics discussed during the lessons. In drafting the paper, it is necessary to make the two textbooks interact (for those who take the 6-cfu exam), or to make interact the two textbooks and the two articles (for those who take the 12-cfu exam). Lenght of the paper: - min 8 max 10 pages (for those who take the 12-cfu exam); - 5 pages (for those who take the 6-cfu exam);