20710389 - COMUNICAZIONE VISUALE

The course deals with the analysis of images. It refers specifically to the social factors intervening in the construction of their meanings. The first part of the course will provide analytical and methodological tolls to the students in order to analyse the images and, more specifically, the photos. The second part of the course will focus on the social and public use of images, especially in relation to photos of controversial pasts (wars, natural disasters, violence, terroristic attacks).

Curriculum

Mutuazione: 20710389 COMUNICAZIONE VISUALE in Cinema, televisione e produzione multimediale LM-65 (docente da definire)

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Programme

The course focuses on the study and analysis of images, with particular reference to the social components that intervene in the processes of signification. In the first part of the course students will be provided with analytical and methodological tools to analyze images and, in particular, photographs (mainly referring to the theories of Roland Barthes and Susan Sontag). In the second part, instead, specific attention will be given to their public and social use, with particular reference to the images of controversial past (wars, violence, terrorist attacks, migration, activism and revolutions).
Moreover, the following topics will be illustrated: a) the relation between memory and photography; b) the digital photography; c) selfie and social identities; d) photography as art; e) visual activism; f) sexuality and gender in advertisements; g) photography and representation of the Other.


Core Documentation

1) Roland Barthes (1979), La camera chiara. Nota sulla fotografia, Piccola Biblioteca Einaudi, Torino.
2) Roland Barthes (1964), Image-Music-Text. (Translation 1977), capitolo II, “The Rhetoric of the Image”. S. Heath, ed. London: Fontana, pp. 32-51.
3) Susan Sontag (1973), On Photography, Capitolo I, "In Plato's Cave”, Rosetta Books, New York, pp. 1- 19.
4) David Bate (2017), Il primo libro di fotografia, Capitolo 7 "Fotografia e Arte", Piccola Biblioteca Einaudi, Torino, pp. 193-211.
5) Barbie Zelizer (2004), “The Voice of the Visual in Memory”, in Phillips R. Kendall (ed.), Framing Public Memory, University of Alabama Press, Tuscaloosa, pp. 157-186.
6) Anna Lisa Tota (2013), “A Photo that Matter: The Memorial Clock in Bologna and its Invented Tradition”, in Olga Shevchenko (ed.), Double Exposure: Memory and Photography, Transaction Publishers, Piscaway, pp. 41-64.
7) Susie Linfield (2013), La luce crudele. Fotografia e violenza politica, Contrasto Edizioni, Roma, pp. 10-46.
8) Merskin, Debra (2004), “Reviving Lolita? A Media Literacy Examination of Sexual Portrayals of Girls in Fashion Advertising”. American Behavioral Scientist 48, pp. 119-128

The articles and essays will be available for the students on the website http://filosofiacomunicazionespettacolo.uniroma3.it (personal webpage) and on the Moodle page of the course.

Type of evaluation

The exam will be written and it will last two hours. The students will be asked to answer extensively to three questions. Moreover, the students will have the possibility (but this additional part is not mandatory) to take part during the course to a workshop that will consist of: 1) an analysis of selected advertisements images or campaigns and 2) the presentation of the analysis in class through a powerpoint presentation realized by the students in groups. This additional work will be evaluated with a mark (from 0 to 2) that will be summed to the mark obtained in the written exam.