21201721 - Competitive Strategies in Financial Services

The course aims at illustrating the strategic and organizational choices of suppliers of financial services, with special regard to banking groups operating in different business lines. These choices are analyzed in the light of business strategy and banking academic literature. The suppliers of financial services are influenced by regulatory and technological changes, in a market that is more and more international. During the course different business lines are observed (retail banking, private and corporate banking, payment services), taking care of the bundling and unbundling of different kinds of intermediation activities. Besides supply, also demand of financial services is analyzed; a large part of the the course is dedicated to Fintech, focussing on competitive strategic choices of newcomers (FinTech and BigTech) and of traditional financial institutions (incumbents). Traditional lectures, seminars, business cases and project works are the teaching methods used.