20410554 - SCIENTIFIC COMMUNICATION AND MARKETING IN THE SOCIAL AGE.

The aim of the class will be the comprehension and the in-depth analysis of the scientific communication process through the main digital channels and social media (Facebook, Instagram, Twitter e Linkedin). Main subjects Digital communication, marketing mix, social media strategy, digital language and editorial plan, community and influencer-oriented marketing. The course will involve a final project work where students will be asked to work together in groups
teacher profile | teaching materials