Programme

The topics dealt with in the Course are:
 Sustainability in its historical development and in different contexts, from the internal/organizational one to the external/social one up to the global one covered by the Agenda2030. The Course will examine the sustainability of a role (in terms of values, knowledge, skills, and soft skills) within an organizational context; the sustainability of an organizational culture, both at a strategic, relational and communication level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

 Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:
a) a growing consciousness of one’s own cultural identity;
b) the acquisition of management and leadership skills, to be built and constantly upgraded;

c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;
 Development of the ability of designing organizational strategies aiming at a sustainable development, based on concepts of values and value, and engaging different stakeholders;

 Role of content marketing and content co-creation in designing and implementing organizational strategies.

The Course methodology is based on discussions about readings and presentations with an active participation of students. The main project of the Course will be developed with the participatory action-research methodology. Students will carry out research activities on a topic agreed upon with an Italian cultural institution (Festival del Medioevo in Gubbio) aiming at supporting its sustainable development with reference to the Goals and Targets of the Agenda2030. In this perspective, the cultural awareness of each participant to the Course will be integrated in common reflection both at the individual and learning community levels.

Core Documentation

 WCED, Report of the World Commission on Environment and Development: Our Common Future, 1987 (“Brundtland Report”), Part I (Common Concerns), section 1 (A Threatened Future), § 1 and 2); Part II (Common Challenges), section 9 (The Urban Challenge) §§ 1, 2, and 3.
 1. Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.
 Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-857.
 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).
 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621).
 Arnold van der Valk, Introduction: sharing knowledge – stories, maps, and design, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological-historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp. 365-85 2.
 Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).
 Federico Fioravanti, The Festival of the Middle Ages. Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017
 Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation, Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps
 Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.
 Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001
 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.
 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.
 S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf).


One of the following readings/Uno dei seguenti contributi:
 Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention?, in «Journal of Environmental Management», 92 (2011), pp. 2754-62
 Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden, in «Land Use Policy», 26 (2009), pp. 214-23
 Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway, in «Land Use Policy», 44 (2015), pp. 44-53.

One of the following readings/Uno dei seguenti contributi:
 Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66.
 (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66.


Substitute or supplementary readings could be indicated or agreed upon at the beginning of the Course.

Reference Bibliography

 WCED, Report of the World Commission on Environment and Development: Our Common Future, 1987 (“Brundtland Report”), Part I (Common Concerns), section 1 (A Threatened Future), § 1 and 2); Part II (Common Challenges), section 9 (The Urban Challenge) §§ 1, 2, and 3.  1. Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.  Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-857.  Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).  Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621).  Arnold van der Valk, Introduction: sharing knowledge – stories, maps, and design, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological-historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp. 365-85 2.  Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).  Federico Fioravanti, The Festival of the Middle Ages. Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017  Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation, Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps  Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.  Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001  Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.  Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.  S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf). One of the following readings/Uno dei seguenti contributi:  Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention?, in «Journal of Environmental Management», 92 (2011), pp. 2754-62  Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden, in «Land Use Policy», 26 (2009), pp. 214-23  Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway, in «Land Use Policy», 44 (2015), pp. 44-53. One of the following readings/Uno dei seguenti contributi:  Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66.  (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66. Substitute or supplementary readings could be indicated or agreed upon at the beginning of the Course.

Attendance

Mandatory/Substituted by individual workload individually agreed upon

Type of evaluation

The evaluation will be carried out by:  an active and creative participation in lectures and discussions;  the contribution given by each student to the final project of the course;  the presentation and discussion of the individual contributions given to the final project. The presentation of the final project will be carried out on a single date chosen in consultation with the students from the available sessions. During the exam, in an individual interview each candidate will have:  to demonstrate his/her knowledge of the concepts illustrated during the course and his/her ability to critically analyze them;  to illustrate the critical use of the reference bibliography for the final project;  to illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental, and cultural sustainability. The contribution to the building of a learning community and the acquisition of the soft skills envisaged by the Dublin Descriptors for the second cycle will also be considered in the final evaluation.

Programme

The topics dealt with in the Course are:
 Sustainability in its historical development and in different contexts, from the internal/organizational one to the external/social one up to the global one covered by the Agenda2030. The Course will examine the sustainability of a role (in terms of values, knowledge, skills, and soft skills) within an organizational context; the sustainability of an organizational culture, both at a strategic, relational and communication level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

 Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:
a) a growing consciousness of one’s own cultural identity;
b) the acquisition of management and leadership skills, to be built and constantly upgraded;

c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;
 Development of the ability of designing organizational strategies aiming at a sustainable development, based on concepts of values and value, and engaging different stakeholders;

 Role of content marketing and content co-creation in designing and implementing organizational strategies.

The Course methodology is based on discussions about readings and presentations with an active participation of students. The main project of the Course will be developed with the participatory action-research methodology. Students will carry out research activities on a topic agreed upon with an Italian cultural institution (Festival del Medioevo in Gubbio) aiming at supporting its sustainable development with reference to the Goals and Targets of the Agenda2030. In this perspective, the cultural awareness of each participant to the Course will be integrated in common reflection both at the individual and learning community levels.

Core Documentation

 WCED, Report of the World Commission on Environment and Development: Our Common Future, 1987 (“Brundtland Report”), Part I (Common Concerns), section 1 (A Threatened Future), § 1 and 2); Part II (Common Challenges), section 9 (The Urban Challenge) §§ 1, 2, and 3.
 1. Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.
 Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-857.
 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).
 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621).
 Arnold van der Valk, Introduction: sharing knowledge – stories, maps, and design, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological-historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp. 365-85 2.
 Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).
 Federico Fioravanti, The Festival of the Middle Ages. Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017
 Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation, Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps
 Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.
 Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001
 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.
 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.
 S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf).


One of the following readings/Uno dei seguenti contributi:
 Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention?, in «Journal of Environmental Management», 92 (2011), pp. 2754-62
 Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden, in «Land Use Policy», 26 (2009), pp. 214-23
 Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway, in «Land Use Policy», 44 (2015), pp. 44-53.

One of the following readings/Uno dei seguenti contributi:
 Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66.
 (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66.


Substitute or supplementary readings could be indicated or agreed upon at the beginning of the Course.

Reference Bibliography

 WCED, Report of the World Commission on Environment and Development: Our Common Future, 1987 (“Brundtland Report”), Part I (Common Concerns), section 1 (A Threatened Future), § 1 and 2); Part II (Common Challenges), section 9 (The Urban Challenge) §§ 1, 2, and 3.  1. Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.  Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-857.  Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).  Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621).  Arnold van der Valk, Introduction: sharing knowledge – stories, maps, and design, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological-historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp. 365-85 2.  Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).  Federico Fioravanti, The Festival of the Middle Ages. Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017  Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation, Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps  Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.  Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001  Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.  Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.  S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf). One of the following readings/Uno dei seguenti contributi:  Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention?, in «Journal of Environmental Management», 92 (2011), pp. 2754-62  Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden, in «Land Use Policy», 26 (2009), pp. 214-23  Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway, in «Land Use Policy», 44 (2015), pp. 44-53. One of the following readings/Uno dei seguenti contributi:  Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66.  (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension, Amsterdam University Press, 2010, pp.53-66. Substitute or supplementary readings could be indicated or agreed upon at the beginning of the Course.

Attendance

Mandatory/Substituted by individual workload individually agreed upon

Type of evaluation

The evaluation will be carried out by:  an active and creative participation in lectures and discussions;  the contribution given by each student to the final project of the course;  the presentation and discussion of the individual contributions given to the final project. The presentation of the final project will be carried out on a single date chosen in consultation with the students from the available sessions. During the exam, in an individual interview each candidate will have:  to demonstrate his/her knowledge of the concepts illustrated during the course and his/her ability to critically analyze them;  to illustrate the critical use of the reference bibliography for the final project;  to illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental, and cultural sustainability. The contribution to the building of a learning community and the acquisition of the soft skills envisaged by the Dublin Descriptors for the second cycle will also be considered in the final evaluation.