Prof.ssa CARMELA DONATO

QualificaProfessore Associato
Settore Scientifico DisciplinareECON-07/A
Emailcarmela.donato@uniroma3.it
IndirizzoVia Silvio D'Amico 77
Struttura/Afferenza
  • Dipartimento di Economia
  • Dipartimento di Economia
Altre informazioniCurriculum
foto profilo
Qualora le informazioni riportate a lato risultino assenti, incomplete o errate leggi le seguenti istruzioni
Per telefonare da un edificio dell'Ateneo all'altro SE il numero unico inizia con "06 5733xxxx" basta comporre le ultime quattro cifre del numero esteso.

Profilo INSEGNAMENTI Prodotti della ricerca Avvisi Ricevimento e materiale didattico

Contributo in Rivista

  • Is it recycled or recyclable? Improving consumers' perceptions of recycled plastic packages for food products, DONATO, CARMELA, , 2025Link identifier #identifier_person_67728-1 Dettaglio
  • Packaging the Future: A Research Agenda to Unveil Consumer Trends in Sustainable Food and Beverage Choices, DONATO, CARMELA, , 2025Link identifier #identifier_person_182161-2 Dettaglio
  • A matter of identity: Promoting plant-based food among meat-eaters through a common identity priming, DONATO, CARMELA, , 2024Link identifier #identifier_person_151372-3 Dettaglio
  • An exploratory study on emotional consequents of visceral food pleasure, DONATO, CARMELA, , 2024Link identifier #identifier_person_73708-4 Dettaglio
  • An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods, DONATO, CARMELA, , 2024Link identifier #identifier_person_170252-5 Dettaglio
  • The effects of visual design on eco-labels evaluations: guidelines for effective green advertising, DONATO, CARMELA, , 2024Link identifier #identifier_person_71539-6 Dettaglio
  • Transforming waste into wellness: Enhancing well-being through domestic food upcycling, DONATO, CARMELA, , 2024Link identifier #identifier_person_187356-7 Dettaglio
  • Call it robot: anthropomorphic framing and failure of self-service technologies, DONATO, CARMELA, , 2023Link identifier #identifier_person_184803-8 Dettaglio
  • Exploring Gen Zers Attitudes Toward a More Sustainable Diet, DONATO, CARMELA, , 2023Link identifier #identifier_person_104797-9 Dettaglio
  • Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents, DONATO, CARMELA, , 2022Link identifier #identifier_person_174234-10 Dettaglio
  • Visual complexity of eco-labels and product evaluations in online setting: Is simple always better?, DONATO, CARMELA, , 2022Link identifier #identifier_person_165369-11 Dettaglio
  • Disgust and preference for familiar brands, DONATO, CARMELA, , 2021Link identifier #identifier_person_177058-12 Dettaglio
  • L’effetto del package sostenibile sul gusto dei cibi healthy, DONATO, CARMELA, , 2021Link identifier #identifier_person_59539-13 Dettaglio
  • Physically processing imperfect produce: The impact of prototypicality, DONATO, CARMELA, , 2021Link identifier #identifier_person_191756-14 Dettaglio
  • Proud to be sustainable: Upcycled versus recycled luxury products, DONATO, CARMELA, , 2021Link identifier #identifier_person_54544-15 Dettaglio
  • Tell me more and make me feel proud: the role of eco-labels and informational cues on consumers' food perceptions, DONATO, CARMELA, , 2021Link identifier #identifier_person_36054-16 Dettaglio
  • The atypicality of sustainable luxury products, DONATO, CARMELA, , 2021Link identifier #identifier_person_187829-17 Dettaglio
  • The effects of online tactile information source for low-touch products on consumer responses, DONATO, CARMELA, , 2021Link identifier #identifier_person_165858-18 Dettaglio
  • The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food, DONATO, CARMELA, , 2021Link identifier #identifier_person_159991-19 Dettaglio
  • An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication, DONATO, CARMELA, , 2020Link identifier #identifier_person_155707-20 Dettaglio
  • I like you, but only if not too successful: male spokespersons effectiveness, DONATO, CARMELA, , 2020Link identifier #identifier_person_36283-21 Dettaglio
  • The effect of disgust on preference for structure: Evidence for a double-sided response, DONATO, CARMELA, , 2020Link identifier #identifier_person_51275-22 Dettaglio
  • Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses, DONATO, CARMELA, , 2019Link identifier #identifier_person_27970-23 Dettaglio
  • La rilevanza dell’informazione tattile negli acquisti online, DONATO, CARMELA, , 2017Link identifier #identifier_person_81006-24 Dettaglio
  • Breaking through complexity: Visual and conceptual dimensions in logo evaluation across exposures, DONATO, CARMELA, , 2014Link identifier #identifier_person_187026-25 Dettaglio
  • Gender diversity in the Corporate Boardroom: do women affect risk?, DONATO, CARMELA, , 2012Link identifier #identifier_person_198843-26 Dettaglio
  • Breaking Through Complexity: gli effetti di complessità visiva e concettuale sulla valutazione dei loghi, DONATO, CARMELA, , 2011Link identifier #identifier_person_5625-27 Dettaglio

Libro

  • DONATO, CARMELA, Eco-Label Visual Design and Sustainability The Impact on Consumer Perceptions and Market Trends, 2025 Link identifier #identifier_person_48493-28Dettaglio
  • DONATO, CARMELA, Il ruolo del package nella percezione dei cibi salutari, pp. 1 135, 2021 Link identifier #identifier_person_96047-29Dettaglio

Contributo in volume e atti di convegno

  • DONATO, CARMELA, A systematic literature review and bibliometric analysis about consumer reactions to sustainable food packaging., 2024 Link identifier #identifier_person_174980-30Dettaglio
  • DONATO, CARMELA, Effective communication of plant-based foods: a case study analysis of Danish and Italian markets, pp. 203 224, 2024 Link identifier #identifier_person_137864-31Dettaglio
  • DONATO, CARMELA, Front-of-pack nutritional labels and plastic packaging: what happens in the case of healthy foods?, 2024 Link identifier #identifier_person_42770-32Dettaglio
  • DONATO, CARMELA, Optimizing consumer engagement with sustainable fashion on instagram: the impact of product type and message appeal., 2024 Link identifier #identifier_person_89226-33Dettaglio
  • DONATO, CARMELA, Is it recycled or recyclable? How individual’s temporal focus affects perceivedquality of food in recycled plastic packaging, 2023 Link identifier #identifier_person_156189-34Dettaglio
  • DONATO, CARMELA, The Greenness Shape, 2023 Link identifier #identifier_person_198708-35Dettaglio
  • DONATO, CARMELA, Feeling threatened by robots? The role of service failure on consumers’ service evaluations, 2022 Link identifier #identifier_person_116409-36Dettaglio
  • DONATO, CARMELA, Impulsive, but still positive: when a visceral food experience can contribute topsychological consumers’ well-being, 2022 Link identifier #identifier_person_165122-37Dettaglio
  • DONATO, CARMELA, The role of labels and color packaging on olive oil healthfulness evaluation, 2022 Link identifier #identifier_person_57729-38Dettaglio
  • DONATO, CARMELA, Upcycled vs. Recycled Products by Luxury Brands: Status and Environmental Concern Motives, pp. 197 212, 2021 Link identifier #identifier_person_84256-39Dettaglio
  • DONATO, CARMELA, Environmental and Social Sustainability in Fashion: A Case Study Analysis of Luxury and Mass-Market Brands, pp. 71 87, 2020 Link identifier #identifier_person_187771-40Dettaglio
  • DONATO, CARMELA, Sustainability for Luxury Brands: Upcycle versus Recycle Products, 2020 Link identifier #identifier_person_26255-41Dettaglio
  • DONATO, CARMELA, Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations, pp. 123 146, 2020 Link identifier #identifier_person_19359-42Dettaglio
  • DONATO, CARMELA, Tactile Sensations in E-Retailing: The Role of Web Communities, pp. 225 247, 2020 Link identifier #identifier_person_99462-43Dettaglio
  • DONATO, CARMELA, An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication, 2019 Link identifier #identifier_person_183441-44Dettaglio
  • DONATO, CARMELA, Imperfection can become Beauty: The role of Food Processing, pp. 1 12, 2019 Link identifier #identifier_person_114694-45Dettaglio
  • DONATO, CARMELA, Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy and Entrepreneurship, pp. 21 38, 2019 Link identifier #identifier_person_175068-46Dettaglio
  • DONATO, CARMELA, The effect of sustainable packages on consumers' attitude towards healthy foods, 2019 Link identifier #identifier_person_8731-47Dettaglio
  • DONATO, CARMELA, The Role of Luxury Consumption Motivations in Luxury Brand Communication, 2019 Link identifier #identifier_person_183568-48Dettaglio
  • DONATO, CARMELA, Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson, pp. 1 4, 2018 Link identifier #identifier_person_112412-49Dettaglio
  • DONATO, CARMELA, Give Me Tactile Information, but Only if Not Diagnostic: The Effects of Online Information Sources on Consumers’ Attitude, vol. 11, pp. 94 94, 2018 Link identifier #identifier_person_137176-50Dettaglio
  • DONATO, CARMELA, Images of successful and attractive endorsers and Advertising effectiveness, 2018 Link identifier #identifier_person_168949-51Dettaglio
  • DONATO, CARMELA, Imperfection can become beauty: the role of food processing, pp. 1 5, 2018 Link identifier #identifier_person_23592-52Dettaglio
  • DONATO, CARMELA, Is sustainability more satiating?, pp. 1 5, 2018 Link identifier #identifier_person_53076-53Dettaglio
  • DONATO, CARMELA, Making Imperfection Beautiful: The Role of Product Transformation, pp. 1 7, 2018 Link identifier #identifier_person_148076-54Dettaglio
  • DONATO, CARMELA, Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibilities Strategies, pp. "-" "-", 2018 Link identifier #identifier_person_44998-55Dettaglio
  • DONATO, CARMELA, The Relevance of Tactile Information in Online Environments: The Effects of Information Sources on Consumers’ Attitude, pp. 1 7, 2018 Link identifier #identifier_person_78466-56Dettaglio
  • DONATO, CARMELA, A two-edged sword: Immediate and complementary responses to disgust, 2017 Link identifier #identifier_person_176692-57Dettaglio
  • DONATO, CARMELA, Luxury and sustainability: The role of corporate social responsibility, 2017 Link identifier #identifier_person_61624-58Dettaglio
  • DONATO, CARMELA, Exposure to High Mastery and Vicarious Control, 2014 Link identifier #identifier_person_20109-59Dettaglio
  • DONATO, CARMELA, Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy, 2012 Link identifier #identifier_person_110853-60Dettaglio