Sustainability and cultural awareness are seen as two strictly intertwined dimensions. Sustainability will therefore be investigated starting from the sustainability of an individual role within an organizational environment, then examining the sustainability of an organizational (cultural) identity both at a strategic and a relational (communication) level, ending with the analysis of a sustainable cultural environment. Cultural awareness will be analyzed as a self-development, organizational and collective awareness process to be implemented through the acquisition of leadership and entrepreneurial skills and through the design of policies and initiatives aiming at social cohesion and inclusiveness, and based on innovative cultural entrepreneurship approaches and curatorial practices.