The course aims to acquire knowledge of the main methods and techniques of qualitative and quantitative research in the context of social, political and economic sciences.
teacher profile teaching materials
understanding, analysis and implementation of socio-economic research. The student will acquire
skills in the field of social research methodology, political-economic analysis, of
marketing, communication with particular reference to crisis management (old medianew
media), building the "brand identity" and positioning the product in the market
of reference.
R. Baldassari, Giornalismo, informazione e comunicazione, Marsilio 2014
Programme
The aim of the course is to provide methods and techniques preparatory to theunderstanding, analysis and implementation of socio-economic research. The student will acquire
skills in the field of social research methodology, political-economic analysis, of
marketing, communication with particular reference to crisis management (old medianew
media), building the "brand identity" and positioning the product in the market
of reference.
Core Documentation
R. Baldassari, Titolo, testi e comunicazione, FrancoAngeli 2008R. Baldassari, Giornalismo, informazione e comunicazione, Marsilio 2014
Type of evaluation
Oral exam