The course illustrates the structure, the operation and the functioning of the companies active in the production, distribution, theatrical, television and web, of films and audiovisuals. This knowledge is not useful to those students who propose to engage in these economic activities, but also to others. Even those who want to express themselves more in terms of creativity and authorship need to better interface with those who then have to manage a film product towards the market. The course will deal with these themes, also projecting into the new digital and Internet scenarios that concern not only the production chain but also the marketing and the possible analysis with big data.
teacher profile teaching materials
2. DEVELOPMENT: from the script to the BUDGETING
3. PREPRODUCTION: from the budgeting to the financial plan and funding
4. SHOOTING
5. POSTPRODUCTION
6. MOVIE DISTRIBUTION/SALES
7. MOVIE THEATER AND RELEASE WINDOWS (THE CHAIN OF THE VALUE OF THE FILM AND THE AUDIOVISUAL PRODUCTION)
8. VIDEO ON DEMAND (VOD
9. OVER THE TOP (OTT )
10. ONLINE VIDEO AGGREGATOR
11. CONNECTED TELEVISION
12. RISK AND SUCCESS FACTORS
13. FILM MARKETING/PUBLICITY
14. CINEMA and BIG DATA
https://stores.streetlib.com/it/giandomenico-celata-e-rossella-gaudio/economiamanagement-e-finanza-dellimpresa-cinematografica-ed-audiovisiva/
Programme
1. ELEMENTS OF THE ECONOMY OF MOVIE AND AUDIOVISUAL SECTOR2. DEVELOPMENT: from the script to the BUDGETING
3. PREPRODUCTION: from the budgeting to the financial plan and funding
4. SHOOTING
5. POSTPRODUCTION
6. MOVIE DISTRIBUTION/SALES
7. MOVIE THEATER AND RELEASE WINDOWS (THE CHAIN OF THE VALUE OF THE FILM AND THE AUDIOVISUAL PRODUCTION)
8. VIDEO ON DEMAND (VOD
9. OVER THE TOP (OTT )
10. ONLINE VIDEO AGGREGATOR
11. CONNECTED TELEVISION
12. RISK AND SUCCESS FACTORS
13. FILM MARKETING/PUBLICITY
14. CINEMA and BIG DATA
Core Documentation
Giandomenico Celata e Rossella Gaudio, Economia,Management e Finanza dell'Impresa Cinematografica ed Audiovisivahttps://stores.streetlib.com/it/giandomenico-celata-e-rossella-gaudio/economiamanagement-e-finanza-dellimpresa-cinematografica-ed-audiovisiva/
Reference Bibliography
It is indicated in the biblio / sitography of the text.Type of delivery of the course
See the following frameAttendance
The frequency is optional. However, it is strongly suggested to take part in the course, during which some members of the world of cinema and television will hold lectures that will help even more to understand the economic mechanisms of the sector and their link with the creative and artistic aspects. The course will end with a serious game in which the students will share in 4/5 groups and will compete for the best production of a film or audiovisual. It is also suggested to participate in the course of prof. Borrelli who completes this course, preparing the student on the legislative and regulatory order that cinema and audiovisual have in Europe and Italy.Type of evaluation
The oral examination will consist first of all in the verification that the student has perfectly internalized the development of the various phases of the organizational, productive and financial chain of cinematographic and audiovisual production. The question then will take place on two and three themes as indicated in the index of the exam text. Importance will be given to the student's ability to reproduce the graphic representations concerning the themes of the interrogation.