The workshop deals with the themes of the distribution and circulation of cinematographic and audiovisual products, from a legal, economic and marketing point of view. The workshop will also provide tools to understand the transformation of the general contexts that, with the development of digital networks, changed the production ways and the nature of the audience.
teacher profile teaching materials
- distribution of cinematographic and audiovisual products, from a legal, economic and marketing point of view
the role of digital networks (OTT) in product financing and promotion.
- Theatrical market
- Identities and goals of Cinema Festivals
- Alternative network of cultural associations
- Broadcast programming
Programme
The workshop deals with the followings themes- distribution of cinematographic and audiovisual products, from a legal, economic and marketing point of view
the role of digital networks (OTT) in product financing and promotion.
- Theatrical market
- Identities and goals of Cinema Festivals
- Alternative network of cultural associations
- Broadcast programming
Core Documentation
Texts, essays and articles will be provided and reported to the students directly at the lesson.Reference Bibliography
Texts, essays and articles will be provided and reported to the students directly at the lesson.Type of delivery of the course
The course will be based on lectures and exercises. It will also include the presence of professionals (distributors, exhibitors, press offices, etc.) through the narration of their personal experience and with a direct confrontation with the students enrich and deepen some of the topics covered.Attendance
Attendance is mandatoryType of evaluation
At the end of the course a certificate will be issued linked to the presence of the student in the lectures and classroom activities. The minimum number of hours to obtain the certificate of eligibility is 30 out of 36.