Consistently with with the educational objectives of the degree in Economics and Business Management (CLEGA), the main objective of the course is to introduce students to marketing management theory delivering all the basic knowledge preparatory to deepen the study of further specific aspects of the discipline and address the on field situations related to the job.
At the end of the course - thanks also to project work, testimonials and business cases - students will have acquired the ability to understand in which situations marketing has strategic relevance for the company and what information a manager needs to make effective and consistent decisions in terms of product, price, communication and distribution.