The objectives of the Digital Product Design course are consistent with the general objectives of the Master Degree in Economics and Management (LM-77).
Specifically, the course aims to provide:
- Solid basic knowledge of the fundamentals of R&D and Product Innovation management;
- Concrete skills necessary to support strategic and operational choices underlying the processes of conception, design, experimental development, positioning, commercialization and reporting of Product Innovation projects;
- Abilities to analyze, interpret and critically read political, economic, social and technological dynamics;
Methodological and analytical skills necessary to select and understand relevant information emerging from the business arena.
At the end of the Course, students will be able to understand the key concepts for the development of new products and the improvement of those already on the market, through the use of agile and Consumer-Oriented methodologies and management approaches; they will be able to understand the logics and fundamental tools for the development and management of Product Innovation activities, also identifying suitable paths of action at functional level.