'International business management' deals with the international business of companies operating in today's globalized contexts. After a brief introduction on macroeconomic dynamics that impact on international markets, the course focuses on the analysis of the companies, especially those of larger size, and their decision to go international in order to maximize their value.
Today more than ever, companies are more likely to relocate the value chain activities in different parts of the world, this means a greater ability to seize new opportunities for value creation, but also greater attention to governance and management of intercultural barriers. Therefore, after having explained the reasons behind the internationalization process, the Course aims to: illustrate the issues that arise at the various stages of international development; to identify the key variables that influence it; and to identify the various methods and instruments through which the process of internationalization unfolds. Students at the end of the course will be able to:
1) To know and interpret the logic and actions of the actors involved in the international context;
2) To know and discuss the basic elements concerning the international development process;
3) To know and apply the basic tools for the analysis of the attractiveness of the Country to support managerial decisions;
4) To Analyze the competitive situation of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the target markets.
Today more than ever, companies are more likely to relocate the value chain activities in different parts of the world, this means a greater ability to seize new opportunities for value creation, but also greater attention to governance and management of intercultural barriers. Therefore, after having explained the reasons behind the internationalization process, the Course aims to: illustrate the issues that arise at the various stages of international development; to identify the key variables that influence it; and to identify the various methods and instruments through which the process of internationalization unfolds. Students at the end of the course will be able to:
1) To know and interpret the logic and actions of the actors involved in the international context;
2) To know and discuss the basic elements concerning the international development process;
3) To know and apply the basic tools for the analysis of the attractiveness of the Country to support managerial decisions;
4) To Analyze the competitive situation of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the target markets.
Curriculum
teacher profile teaching materials
2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview))
UNCTAD – World Investment Report 2013 (pag. 122-174)
Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
C. DEMATTE', F. PERRETTI, E. MARAFIOTI (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2013 (chapters n.7 and n.9 excluded).
F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano.
The slides on the website of the course represents an integral part of the program
For non-attending students and those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf
2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf
Programme
1. Globalization of the markets and Global value Chains2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
Core Documentation
UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview)) UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview))
UNCTAD – World Investment Report 2013 (pag. 122-174)
Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
C. DEMATTE', F. PERRETTI, E. MARAFIOTI (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2013 (chapters n.7 and n.9 excluded).
F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano.
The slides on the website of the course represents an integral part of the program
For non-attending students and those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf
2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf
Reference Bibliography
Hill C.W.L., Hult G.T.M. (2019) International Business. Competing in a global marketplace, Mc Graw Hill, 12° ed.Type of delivery of the course
1.frontal lessons 2.business testimonials from entrepreneurs and managers 3.exercises and Project Work 4. Project Work ChallengeAttendance
Attendance at lessons is recommended but not mandatoryType of evaluation
The exam is held orally. The assessment of the PW for the students is an integral part of the final grade. teacher profile teaching materials
2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview))
UNCTAD – World Investment Report 2013 (pag. 122-174)
Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
C. DEMATTE', F. PERRETTI, E. MARAFIOTI (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2013 (chapters n.7 and n.9 excluded).
F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano.
The slides on the website of the course represents an integral part of the program
For non-attending students and those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf
2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf
Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, VICENTINI SILVIA
Programme
1. Globalization of the markets and Global value Chains2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies
Core Documentation
UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview)) UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview))
UNCTAD – World Investment Report 2013 (pag. 122-174)
Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
C. DEMATTE', F. PERRETTI, E. MARAFIOTI (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2013 (chapters n.7 and n.9 excluded).
F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano.
The slides on the website of the course represents an integral part of the program
For non-attending students and those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:
1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf
2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf
Reference Bibliography
Hill C.W.L., Hult G.T.M. (2019) International Business. Competing in a global marketplace, Mc Graw Hill, 12° ed.Type of delivery of the course
1.frontal lessons 2.business testimonials from entrepreneurs and managers 3.exercises and Project Work 4. Project Work ChallengeAttendance
Attendance at lessons is recommended but not mandatoryType of evaluation
The exam is held orally. The assessment of the PW for the students is an integral part of the final grade.Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, VICENTINI SILVIA