Programme

The course includes a significant component of interactive activities in class, external testimonies, presentation of case studies. The lessons consist of the introduction of theoretical concepts and their immediate application through classroom exercises to be completed individually or in groups. Attendance at the course and active participation, in this regard, are strongly recommended. The course program is divided into the following topics:
1) Design basics: overview of the concept of design, main skills and mindset, design thinking process and co-creation process.
2) Sustainability basics: introduction to concepts of materiality, analysis of sustainability impacts and risks, assessment methodologies and analysis of the value chain and how these techniques can lead to "thinking" and rethinking products and services from a sustainability perspective. Topics related to the measurement of sustainability KPIs and the definition of SDG goals will also be covered.
3) Sustainable innovation: planet centered design techniques and tools for sustainable innovation.
4) Design Ethics: relationship between ethics and design, the role of ethics in the design thinking process and evaluation of the long-term impacts of products and services on society and the environment.
5) Sustainable design thinking process: introduction to the main qualitative research techniques, ways of identifying insights and transforming the learning outcomes of the research phase into design opportunities, brainstorming techniques functional to the generation of innovative concepts capable of responding to real needs of the relevant stakeholders, main methods of developing prototypes (fast prototyping) that allow the conceived solution to be tested, feedback collected and iterated.

Core Documentation

IDEO The Field Guide to Human-Centered Design, Available at: http://www.designkit.org/resources/1
Brown, T.(2009) - Change by design - how design thinking can transform organizations and inspire innovation. New York, NY: HarperCollins Publishers. (Brown, 2009)
Kelley, D. and Kelley, T. (2013) - Creative Confidence: Unleashing the Creative Potential Within Us, William Collins
Lidwell W. - Universal principles of design
Kuang, Cliff - User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Norman, D. (2013) The Design of everyday things
Donella H. M., Wright D, (2015) Thinking in Systems
Knapp J. (2016) - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Elliott, M.(2019) - Collaboration Design: A step-by-step guide to successful collaboration
Sustainability / Sustainable design
K. Raworth (2017) - Doughnut economics seven ways to think like a 21st-century economist
Andrew S. Winston, Paul Polman (2021) - Net positive: How Courageous Companies Thrive by Giving More Than They Take
J. Elkington (2020) - Green Swans: The Coming Boom in Regenerative Capitalism
Raz Godelnik (2021) - Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach
Jan Jonker - Organizing for sustainability
William McDonough, Michael Braungart (2002) - Cradle to Cradle: Remaking the way we make things
Rebecca Solnit (2023) - Not Too Late: Changing the Climate Story from Despair to Possibility
M. Porter - The Competitive Advantage: Creating and Sustaining Superior Performance (1985)
Measuring Stakeholder Capitalism, WEF (2020)
Background to SGDs indicators (2008)
Social Return on Investment Resources
ESG Material Topics map by MSCI
The Little Book of Design Research Ethics. (2015). 1st ed. [ebook] Ideo Available at: https:// lbodre.ideo.com/download-file/
Cennydd Bowles (2018) - Future Ethics

Attendance

Attendance is not mandatory, but to take the exam as attending students it requires participation in at least 60% of the classroom activities.

Type of evaluation

A) Attending students: the evaluation involves the completion of 1 individual assignment and the development of a group project work with a final presentation to be held at the end of the course: 1) Individual assignment (40%): Critical presentation of a business case chosen from the given list (different industry options), analyzing how the company has applied one of the methods, processes or approaches introduced during the course and identification of main insights and suggestions for future improvement/development. The preparation of a deck (max 7 slides) to be presented orally is expected. 2) Group project work (60%): Creation of a pitch that will be presented publicly. 10 minutes of group presentation + 5 minutes of questions relating to topics, tools and methodologies covered during the course and applied in the creation of the group project. The evaluation of the group work will focus on: i) Understanding and learning of the theoretical concepts presented during the course; ii) Correct application of sustainable design thinking concepts and methodologies within the project; iii) Ability to summarize, clarity of argument, structure, exhaustive and convincing presentation of the work carried out. In the event of not passing the oral test (final grade lower than 18/30), the student will have the possibility of taking the test as a non-attending student. B) Non-attending students: the evaluation involves, based on the reading and understanding of the books indicated and the shared teaching material, the development of an essay (maximum 3000 words) which illustrates a business case selected from the given list, and explains how the company has applied one of the methods, processes or approaches introduced during the course. The second part of the written test, consists in carrying out a random application exercise on one of the sustainability methodologies identified (e.g. Value Chain Analysis, Materiality Analysis, Setting up a Stakeholder Engagement Plan, etc.) with respect to the cases and three open questions with regard to the Design Thinking process and methodologies, based on the texts adopted and the teaching material. The evaluation will be based on: Quality, completeness and correctness of the essay and answers, explanatory clarity and structure.

Programme

The course includes a significant component of interactive activities in class, external testimonies, presentation of case studies. The lessons consist of the introduction of theoretical concepts and their immediate application through classroom exercises to be completed individually or in groups. Attendance at the course and active participation, in this regard, are strongly recommended. The course program is divided into the following topics:
1) Design basics: overview of the concept of design, main skills and mindset, design thinking process and co-creation process.
2) Sustainability basics: introduction to concepts of materiality, analysis of sustainability impacts and risks, assessment methodologies and analysis of the value chain and how these techniques can lead to "thinking" and rethinking products and services from a sustainability perspective. Topics related to the measurement of sustainability KPIs and the definition of SDG goals will also be covered.
3) Sustainable innovation: planet centered design techniques and tools for sustainable innovation.
4) Design Ethics: relationship between ethics and design, the role of ethics in the design thinking process and evaluation of the long-term impacts of products and services on society and the environment.
5) Sustainable design thinking process: introduction to the main qualitative research techniques, ways of identifying insights and transforming the learning outcomes of the research phase into design opportunities, brainstorming techniques functional to the generation of innovative concepts capable of responding to real needs of the relevant stakeholders, main methods of developing prototypes (fast prototyping) that allow the conceived solution to be tested, feedback collected and iterated.

Core Documentation

IDEO The Field Guide to Human-Centered Design, Available at: http://www.designkit.org/resources/1
Brown, T.(2009) - Change by design - how design thinking can transform organizations and inspire innovation. New York, NY: HarperCollins Publishers. (Brown, 2009)
Kelley, D. and Kelley, T. (2013) - Creative Confidence: Unleashing the Creative Potential Within Us, William Collins
Lidwell W. - Universal principles of design
Kuang, Cliff - User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Norman, D. (2013) The Design of everyday things
Donella H. M., Wright D, (2015) Thinking in Systems
Knapp J. (2016) - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Elliott, M.(2019) - Collaboration Design: A step-by-step guide to successful collaboration
Sustainability / Sustainable design
K. Raworth (2017) - Doughnut economics seven ways to think like a 21st-century economist
Andrew S. Winston, Paul Polman (2021) - Net positive: How Courageous Companies Thrive by Giving More Than They Take
J. Elkington (2020) - Green Swans: The Coming Boom in Regenerative Capitalism
Raz Godelnik (2021) - Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach
Jan Jonker - Organizing for sustainability
William McDonough, Michael Braungart (2002) - Cradle to Cradle: Remaking the way we make things
Rebecca Solnit (2023) - Not Too Late: Changing the Climate Story from Despair to Possibility
M. Porter - The Competitive Advantage: Creating and Sustaining Superior Performance (1985)
Measuring Stakeholder Capitalism, WEF (2020)
Background to SGDs indicators (2008)
Social Return on Investment Resources
ESG Material Topics map by MSCI
The Little Book of Design Research Ethics. (2015). 1st ed. [ebook] Ideo Available at: https:// lbodre.ideo.com/download-file/
Cennydd Bowles (2018) - Future Ethics

Attendance

Attendance is not mandatory, but to take the exam as attending students it requires participation in at least 60% of the classroom activities.

Type of evaluation

A) Attending students: the evaluation involves the completion of 1 individual assignment and the development of a group project work with a final presentation to be held at the end of the course: 1) Individual assignment (40%): Critical presentation of a business case chosen from the given list (different industry options), analyzing how the company has applied one of the methods, processes or approaches introduced during the course and identification of main insights and suggestions for future improvement/development. The preparation of a deck (max 7 slides) to be presented orally is expected. 2) Group project work (60%): Creation of a pitch that will be presented publicly. 10 minutes of group presentation + 5 minutes of questions relating to topics, tools and methodologies covered during the course and applied in the creation of the group project. The evaluation of the group work will focus on: i) Understanding and learning of the theoretical concepts presented during the course; ii) Correct application of sustainable design thinking concepts and methodologies within the project; iii) Ability to summarize, clarity of argument, structure, exhaustive and convincing presentation of the work carried out. In the event of not passing the oral test (final grade lower than 18/30), the student will have the possibility of taking the test as a non-attending student. B) Non-attending students: the evaluation involves, based on the reading and understanding of the books indicated and the shared teaching material, the development of an essay (maximum 3000 words) which illustrates a business case selected from the given list, and explains how the company has applied one of the methods, processes or approaches introduced during the course. The second part of the written test, consists in carrying out a random application exercise on one of the sustainability methodologies identified (e.g. Value Chain Analysis, Materiality Analysis, Setting up a Stakeholder Engagement Plan, etc.) with respect to the cases and three open questions with regard to the Design Thinking process and methodologies, based on the texts adopted and the teaching material. The evaluation will be based on: Quality, completeness and correctness of the essay and answers, explanatory clarity and structure.

Programme

The course includes a significant component of interactive activities in class, external testimonies, presentation of case studies. The lessons consist of the introduction of theoretical concepts and their immediate application through classroom exercises to be completed individually or in groups. Attendance at the course and active participation, in this regard, are strongly recommended. The course program is divided into the following topics:
1) Design basics: overview of the concept of design, main skills and mindset, design thinking process and co-creation process.
2) Sustainability basics: introduction to concepts of materiality, analysis of sustainability impacts and risks, assessment methodologies and analysis of the value chain and how these techniques can lead to "thinking" and rethinking products and services from a sustainability perspective. Topics related to the measurement of sustainability KPIs and the definition of SDG goals will also be covered.
3) Sustainable innovation: planet centered design techniques and tools for sustainable innovation.
4) Design Ethics: relationship between ethics and design, the role of ethics in the design thinking process and evaluation of the long-term impacts of products and services on society and the environment.
5) Sustainable design thinking process: introduction to the main qualitative research techniques, ways of identifying insights and transforming the learning outcomes of the research phase into design opportunities, brainstorming techniques functional to the generation of innovative concepts capable of responding to real needs of the relevant stakeholders, main methods of developing prototypes (fast prototyping) that allow the conceived solution to be tested, feedback collected and iterated.

Core Documentation

IDEO The Field Guide to Human-Centered Design, Available at: http://www.designkit.org/resources/1
Brown, T.(2009) - Change by design - how design thinking can transform organizations and inspire innovation. New York, NY: HarperCollins Publishers. (Brown, 2009)
Kelley, D. and Kelley, T. (2013) - Creative Confidence: Unleashing the Creative Potential Within Us, William Collins
Lidwell W. - Universal principles of design
Kuang, Cliff - User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Norman, D. (2013) The Design of everyday things
Donella H. M., Wright D, (2015) Thinking in Systems
Knapp J. (2016) - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Elliott, M.(2019) - Collaboration Design: A step-by-step guide to successful collaboration
Sustainability / Sustainable design
K. Raworth (2017) - Doughnut economics seven ways to think like a 21st-century economist
Andrew S. Winston, Paul Polman (2021) - Net positive: How Courageous Companies Thrive by Giving More Than They Take
J. Elkington (2020) - Green Swans: The Coming Boom in Regenerative Capitalism
Raz Godelnik (2021) - Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach
Jan Jonker - Organizing for sustainability
William McDonough, Michael Braungart (2002) - Cradle to Cradle: Remaking the way we make things
Rebecca Solnit (2023) - Not Too Late: Changing the Climate Story from Despair to Possibility
M. Porter - The Competitive Advantage: Creating and Sustaining Superior Performance (1985)
Measuring Stakeholder Capitalism, WEF (2020)
Background to SGDs indicators (2008)
Social Return on Investment Resources
ESG Material Topics map by MSCI
The Little Book of Design Research Ethics. (2015). 1st ed. [ebook] Ideo Available at: https:// lbodre.ideo.com/download-file/
Cennydd Bowles (2018) - Future Ethics

Attendance

Attendance is not mandatory, but to take the exam as attending students it requires participation in at least 60% of the classroom activities.

Type of evaluation

A) Attending students: the evaluation involves the completion of 1 individual assignment and the development of a group project work with a final presentation to be held at the end of the course: 1) Individual assignment (40%): Critical presentation of a business case chosen from the given list (different industry options), analyzing how the company has applied one of the methods, processes or approaches introduced during the course and identification of main insights and suggestions for future improvement/development. The preparation of a deck (max 7 slides) to be presented orally is expected. 2) Group project work (60%): Creation of a pitch that will be presented publicly. 10 minutes of group presentation + 5 minutes of questions relating to topics, tools and methodologies covered during the course and applied in the creation of the group project. The evaluation of the group work will focus on: i) Understanding and learning of the theoretical concepts presented during the course; ii) Correct application of sustainable design thinking concepts and methodologies within the project; iii) Ability to summarize, clarity of argument, structure, exhaustive and convincing presentation of the work carried out. In the event of not passing the oral test (final grade lower than 18/30), the student will have the possibility of taking the test as a non-attending student. B) Non-attending students: the evaluation involves, based on the reading and understanding of the books indicated and the shared teaching material, the development of an essay (maximum 3000 words) which illustrates a business case selected from the given list, and explains how the company has applied one of the methods, processes or approaches introduced during the course. The second part of the written test, consists in carrying out a random application exercise on one of the sustainability methodologies identified (e.g. Value Chain Analysis, Materiality Analysis, Setting up a Stakeholder Engagement Plan, etc.) with respect to the cases and three open questions with regard to the Design Thinking process and methodologies, based on the texts adopted and the teaching material. The evaluation will be based on: Quality, completeness and correctness of the essay and answers, explanatory clarity and structure.

Programme

The course includes a significant component of interactive activities in class, external testimonies, presentation of case studies. The lessons consist of the introduction of theoretical concepts and their immediate application through classroom exercises to be completed individually or in groups. Attendance at the course and active participation, in this regard, are strongly recommended. The course program is divided into the following topics:
1) Design basics: overview of the concept of design, main skills and mindset, design thinking process and co-creation process.
2) Sustainability basics: introduction to concepts of materiality, analysis of sustainability impacts and risks, assessment methodologies and analysis of the value chain and how these techniques can lead to "thinking" and rethinking products and services from a sustainability perspective. Topics related to the measurement of sustainability KPIs and the definition of SDG goals will also be covered.
3) Sustainable innovation: planet centered design techniques and tools for sustainable innovation.
4) Design Ethics: relationship between ethics and design, the role of ethics in the design thinking process and evaluation of the long-term impacts of products and services on society and the environment.
5) Sustainable design thinking process: introduction to the main qualitative research techniques, ways of identifying insights and transforming the learning outcomes of the research phase into design opportunities, brainstorming techniques functional to the generation of innovative concepts capable of responding to real needs of the relevant stakeholders, main methods of developing prototypes (fast prototyping) that allow the conceived solution to be tested, feedback collected and iterated.

Core Documentation

IDEO The Field Guide to Human-Centered Design, Available at: http://www.designkit.org/resources/1
Brown, T.(2009) - Change by design - how design thinking can transform organizations and inspire innovation. New York, NY: HarperCollins Publishers. (Brown, 2009)
Kelley, D. and Kelley, T. (2013) - Creative Confidence: Unleashing the Creative Potential Within Us, William Collins
Lidwell W. - Universal principles of design
Kuang, Cliff - User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Norman, D. (2013) The Design of everyday things
Donella H. M., Wright D, (2015) Thinking in Systems
Knapp J. (2016) - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Elliott, M.(2019) - Collaboration Design: A step-by-step guide to successful collaboration
Sustainability / Sustainable design
K. Raworth (2017) - Doughnut economics seven ways to think like a 21st-century economist
Andrew S. Winston, Paul Polman (2021) - Net positive: How Courageous Companies Thrive by Giving More Than They Take
J. Elkington (2020) - Green Swans: The Coming Boom in Regenerative Capitalism
Raz Godelnik (2021) - Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach
Jan Jonker - Organizing for sustainability
William McDonough, Michael Braungart (2002) - Cradle to Cradle: Remaking the way we make things
Rebecca Solnit (2023) - Not Too Late: Changing the Climate Story from Despair to Possibility
M. Porter - The Competitive Advantage: Creating and Sustaining Superior Performance (1985)
Measuring Stakeholder Capitalism, WEF (2020)
Background to SGDs indicators (2008)
Social Return on Investment Resources
ESG Material Topics map by MSCI
The Little Book of Design Research Ethics. (2015). 1st ed. [ebook] Ideo Available at: https:// lbodre.ideo.com/download-file/
Cennydd Bowles (2018) - Future Ethics

Attendance

Attendance is not mandatory, but to take the exam as attending students it requires participation in at least 60% of the classroom activities.

Type of evaluation

A) Attending students: the evaluation involves the completion of 1 individual assignment and the development of a group project work with a final presentation to be held at the end of the course: 1) Individual assignment (40%): Critical presentation of a business case chosen from the given list (different industry options), analyzing how the company has applied one of the methods, processes or approaches introduced during the course and identification of main insights and suggestions for future improvement/development. The preparation of a deck (max 7 slides) to be presented orally is expected. 2) Group project work (60%): Creation of a pitch that will be presented publicly. 10 minutes of group presentation + 5 minutes of questions relating to topics, tools and methodologies covered during the course and applied in the creation of the group project. The evaluation of the group work will focus on: i) Understanding and learning of the theoretical concepts presented during the course; ii) Correct application of sustainable design thinking concepts and methodologies within the project; iii) Ability to summarize, clarity of argument, structure, exhaustive and convincing presentation of the work carried out. In the event of not passing the oral test (final grade lower than 18/30), the student will have the possibility of taking the test as a non-attending student. B) Non-attending students: the evaluation involves, based on the reading and understanding of the books indicated and the shared teaching material, the development of an essay (maximum 3000 words) which illustrates a business case selected from the given list, and explains how the company has applied one of the methods, processes or approaches introduced during the course. The second part of the written test, consists in carrying out a random application exercise on one of the sustainability methodologies identified (e.g. Value Chain Analysis, Materiality Analysis, Setting up a Stakeholder Engagement Plan, etc.) with respect to the cases and three open questions with regard to the Design Thinking process and methodologies, based on the texts adopted and the teaching material. The evaluation will be based on: Quality, completeness and correctness of the essay and answers, explanatory clarity and structure.

Programme

The course includes a significant component of interactive activities in class, external testimonies, presentation of case studies. The lessons consist of the introduction of theoretical concepts and their immediate application through classroom exercises to be completed individually or in groups. Attendance at the course and active participation, in this regard, are strongly recommended. The course program is divided into the following topics:
1) Design basics: overview of the concept of design, main skills and mindset, design thinking process and co-creation process.
2) Sustainability basics: introduction to concepts of materiality, analysis of sustainability impacts and risks, assessment methodologies and analysis of the value chain and how these techniques can lead to "thinking" and rethinking products and services from a sustainability perspective. Topics related to the measurement of sustainability KPIs and the definition of SDG goals will also be covered.
3) Sustainable innovation: planet centered design techniques and tools for sustainable innovation.
4) Design Ethics: relationship between ethics and design, the role of ethics in the design thinking process and evaluation of the long-term impacts of products and services on society and the environment.
5) Sustainable design thinking process: introduction to the main qualitative research techniques, ways of identifying insights and transforming the learning outcomes of the research phase into design opportunities, brainstorming techniques functional to the generation of innovative concepts capable of responding to real needs of the relevant stakeholders, main methods of developing prototypes (fast prototyping) that allow the conceived solution to be tested, feedback collected and iterated.

Core Documentation

IDEO The Field Guide to Human-Centered Design, Available at: http://www.designkit.org/resources/1
Brown, T.(2009) - Change by design - how design thinking can transform organizations and inspire innovation. New York, NY: HarperCollins Publishers. (Brown, 2009)
Kelley, D. and Kelley, T. (2013) - Creative Confidence: Unleashing the Creative Potential Within Us, William Collins
Lidwell W. - Universal principles of design
Kuang, Cliff - User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Norman, D. (2013) The Design of everyday things
Donella H. M., Wright D, (2015) Thinking in Systems
Knapp J. (2016) - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Elliott, M.(2019) - Collaboration Design: A step-by-step guide to successful collaboration
Sustainability / Sustainable design
K. Raworth (2017) - Doughnut economics seven ways to think like a 21st-century economist
Andrew S. Winston, Paul Polman (2021) - Net positive: How Courageous Companies Thrive by Giving More Than They Take
J. Elkington (2020) - Green Swans: The Coming Boom in Regenerative Capitalism
Raz Godelnik (2021) - Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach
Jan Jonker - Organizing for sustainability
William McDonough, Michael Braungart (2002) - Cradle to Cradle: Remaking the way we make things
Rebecca Solnit (2023) - Not Too Late: Changing the Climate Story from Despair to Possibility
M. Porter - The Competitive Advantage: Creating and Sustaining Superior Performance (1985)
Measuring Stakeholder Capitalism, WEF (2020)
Background to SGDs indicators (2008)
Social Return on Investment Resources
ESG Material Topics map by MSCI
The Little Book of Design Research Ethics. (2015). 1st ed. [ebook] Ideo Available at: https:// lbodre.ideo.com/download-file/
Cennydd Bowles (2018) - Future Ethics

Attendance

Attendance is not mandatory, but to take the exam as attending students it requires participation in at least 60% of the classroom activities.

Type of evaluation

A) Attending students: the evaluation involves the completion of 1 individual assignment and the development of a group project work with a final presentation to be held at the end of the course: 1) Individual assignment (40%): Critical presentation of a business case chosen from the given list (different industry options), analyzing how the company has applied one of the methods, processes or approaches introduced during the course and identification of main insights and suggestions for future improvement/development. The preparation of a deck (max 7 slides) to be presented orally is expected. 2) Group project work (60%): Creation of a pitch that will be presented publicly. 10 minutes of group presentation + 5 minutes of questions relating to topics, tools and methodologies covered during the course and applied in the creation of the group project. The evaluation of the group work will focus on: i) Understanding and learning of the theoretical concepts presented during the course; ii) Correct application of sustainable design thinking concepts and methodologies within the project; iii) Ability to summarize, clarity of argument, structure, exhaustive and convincing presentation of the work carried out. In the event of not passing the oral test (final grade lower than 18/30), the student will have the possibility of taking the test as a non-attending student. B) Non-attending students: the evaluation involves, based on the reading and understanding of the books indicated and the shared teaching material, the development of an essay (maximum 3000 words) which illustrates a business case selected from the given list, and explains how the company has applied one of the methods, processes or approaches introduced during the course. The second part of the written test, consists in carrying out a random application exercise on one of the sustainability methodologies identified (e.g. Value Chain Analysis, Materiality Analysis, Setting up a Stakeholder Engagement Plan, etc.) with respect to the cases and three open questions with regard to the Design Thinking process and methodologies, based on the texts adopted and the teaching material. The evaluation will be based on: Quality, completeness and correctness of the essay and answers, explanatory clarity and structure.