The course allows students to resume and deepen the basic concepts of marketing management in the light of the most recent market demand for corporate sustainability. Innovation and related managerial principles are presented as an approach and tool to find sustainable solutions to business processes.
Curriculum
teacher profile teaching materials
The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Programme
The course intertwines marketing content with the themes of sustainability and innovation, providing practical insights through case studies and presentations from companies.The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
Core Documentation
(2023) Ideazione, sviluppo e marketing dei nuovi prodotti (con A. Geremicca), Edizioni Roma TrE-Press, ISBN 979-12-5977-197-1(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Attendance
three 2-hour lessons/weekType of evaluation
10 open and multiple choice questions + score acquired with the project teacher profile teaching materials
Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023
Core Documentation
Marino M., Pratesi C.A, “Cibo perfetto. Aziende, consumatori e impatto ambientale del cibo”, Edizioni Ambiente, 2022Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023
teacher profile teaching materials
The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Programme
The course intertwines marketing content with the themes of sustainability and innovation, providing practical insights through case studies and presentations from companies.The course is structured as follows:
Part one reviews the basic concepts of marketing management: analytical, strategic, and operational phases.
Part two focuses on product and service innovation: technological scenarios and digitalization, concept design and evaluation, the launch of new products, and startups innovative entrepreneurship.
Part three addresses sustainability and the relationship between the environment and businesses. This part aims to provide an understanding of responsible and sustainable marketing, also offering insights into business cases and decision making in controversial situations.
Core Documentation
(2023) Ideazione, sviluppo e marketing dei nuovi prodotti (con A. Geremicca), Edizioni Roma TrE-Press, ISBN 979-12-5977-197-1(2022) Il cibo perfetto. Aziende, consumatori e impatto ambientale del cibo (con M.Marino) seconda edizione, Edizioni Ambiente, ISBN 978-88-6627-344-8
Attendance
three 2-hour lessons/weekType of evaluation
10 open and multiple choice questions + score acquired with the project teacher profile teaching materials
Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023
Core Documentation
Marino M., Pratesi C.A, “Cibo perfetto. Aziende, consumatori e impatto ambientale del cibo”, Edizioni Ambiente, 2022Pratesi C.A., Geremicca A., "Ideazione, sviluppo e marketing dei nuovi prodotti", Roma Tre-press, 2023