The Management course aims at:
1) Reading and interpreting business operations in today's world;
2) Knowing and discussing the basic processes of business management;
3) Knowing and applying the tools for the analysis of the evolution of the competitive environment in which companies operate;
4) Knowing and applying the basic operational tools to take managerial decisions;
5) Developing the proper knowledge to further deepen specific managerial processes in the next future.
To achieve these goals, the course uses active and interactive teaching. Interactive participation is strongly recommended.
1) Reading and interpreting business operations in today's world;
2) Knowing and discussing the basic processes of business management;
3) Knowing and applying the tools for the analysis of the evolution of the competitive environment in which companies operate;
4) Knowing and applying the basic operational tools to take managerial decisions;
5) Developing the proper knowledge to further deepen specific managerial processes in the next future.
To achieve these goals, the course uses active and interactive teaching. Interactive participation is strongly recommended.
teacher profile teaching materials
1) To read and interpret how businesses operate in today's world;
2) To know and discuss the basic processes of business management;
3) To know and apply the tools for analysing the evolution of the competitive environment in which businesses operate;
4) Know and apply the basic operational tools for taking managerial decisions;
5) To create the basis to be able to deepen, later in the courses of interest to the students, specific management processes.
6) To deepen, in the special part, the aspects of strategic planning and marketing.
To achieve these objectives, the course makes use of active and interactive teaching.
In particular, these are the topics of the course:
Enterprise and its economic and social role
Enterprise and the environmental context
The enterprise system and stakeholders
The strategic management of the enterprise
Competitive strategies
Development strategies
Enterprise organisation
Management planning
The management control system
The production process
Corporate finance management
Marketing management
The drafting of the marketing plan
In particolare, CAPP. 1, 2, 3, 5, 6, 7, 8, 9, 10, 14, 15
A. Ferrandina, Il Piano Marketing, Dario Flaccovio Editore, 2023
Lecturer's slides
Programme
The course in Business Economics and Management has the following learning objectives:1) To read and interpret how businesses operate in today's world;
2) To know and discuss the basic processes of business management;
3) To know and apply the tools for analysing the evolution of the competitive environment in which businesses operate;
4) Know and apply the basic operational tools for taking managerial decisions;
5) To create the basis to be able to deepen, later in the courses of interest to the students, specific management processes.
6) To deepen, in the special part, the aspects of strategic planning and marketing.
To achieve these objectives, the course makes use of active and interactive teaching.
In particular, these are the topics of the course:
Enterprise and its economic and social role
Enterprise and the environmental context
The enterprise system and stakeholders
The strategic management of the enterprise
Competitive strategies
Development strategies
Enterprise organisation
Management planning
The management control system
The production process
Corporate finance management
Marketing management
The drafting of the marketing plan
Core Documentation
S. Sciarelli, La Gestione dell'impresa, Wolters Kluver, XXII edizione, 2022In particolare, CAPP. 1, 2, 3, 5, 6, 7, 8, 9, 10, 14, 15
A. Ferrandina, Il Piano Marketing, Dario Flaccovio Editore, 2023
Lecturer's slides
Reference Bibliography
S. Sciarelli, La Gestione dell'impresa, Wolters Kluver, XXII edizione, 2022 In particolare, CAPP. 1, 2, 3, 5, 6, 7, 8, 9, 10, 14, 15 A. Ferrandina, Il Piano Marketing, Dario Flaccovio Editore, 2023 Lecturer's slidesAttendance
Frequency is recommended.Type of evaluation
Students will be given a questionnaire with guided multiple-choice tests on all topics covered in the course of study.