The Management course aims at:
1) Reading and interpreting business operations in today's world;
2) Knowing and discussing the basic processes of business management;
3) Knowing and applying the tools for the analysis of the evolution of the competitive environment in which companies operate;
4) Knowing and applying the basic operational tools to take managerial decisions;
5) Developing the proper knowledge to further deepen specific managerial processes in the next future.
To achieve these goals, the course uses active and interactive teaching. Interactive participation is strongly recommended.
1) Reading and interpreting business operations in today's world;
2) Knowing and discussing the basic processes of business management;
3) Knowing and applying the tools for the analysis of the evolution of the competitive environment in which companies operate;
4) Knowing and applying the basic operational tools to take managerial decisions;
5) Developing the proper knowledge to further deepen specific managerial processes in the next future.
To achieve these goals, the course uses active and interactive teaching. Interactive participation is strongly recommended.
teacher profile teaching materials
636 / 5.000
Elements of Business Economics
- The company and its economic and social role
- The company and the socio-economic context
- The entrepreneur and the stakeholders
- The objectives of the manager: profit, power, prestige
Strategic management between innovation and repetition
- competitive strategies
- dimensional development
- the management process
- the planning function
- the phases of management control
- the motivation of human resources
The management functions
- strategic and operational marketing
- the production function
- the management of the financial function
- the logistics process
- the innovation function
Programme
636 / 5.000
Elements of Business Economics
- The company and its economic and social role
- The company and the socio-economic context
- The entrepreneur and the stakeholders
- The objectives of the manager: profit, power, prestige
Strategic management between innovation and repetition
- competitive strategies
- dimensional development
- the management process
- the planning function
- the phases of management control
- the motivation of human resources
The management functions
- strategic and operational marketing
- the production function
- the management of the financial function
- the logistics process
- the innovation function
Type of evaluation
Written Exam Team Oroject Evaluation