Programme

636 / 5.000
Elements of Business Economics
- The company and its economic and social role
- The company and the socio-economic context
- The entrepreneur and the stakeholders
- The objectives of the manager: profit, power, prestige
Strategic management between innovation and repetition
- competitive strategies
- dimensional development
- the management process
- the planning function
- the phases of management control
- the motivation of human resources
The management functions
- strategic and operational marketing
- the production function
- the management of the financial function
- the logistics process
- the innovation function

Type of evaluation

Written Exam Ongoing Assessment Team Project Evaluation (not mandatory) The expected learning outcomes will be assessed through written examinations. Two interim assessments will be administered during the course. Students who do not take or successfully complete both interim assessments must sit the comprehensive written examination during the regular examination sessions. Interim assessments The first interim assessment lasts 30 minutes, covers the first part of the course, and consists of 15 items, including multiple-choice questions, true/false questions, and applied exercises. It assesses students’ knowledge of theoretical concepts and their ability to apply them to real business contexts. Students must obtain a minimum grade of 18/30 in the first assessment to proceed to the second. The first interim assessment accounts for 30% of the final grade. The second interim assessment lasts 45 minutes, covers the final part of the course, and consists of six multiple-choice questions and three open-ended questions. The open-ended questions require students to discuss theoretical concepts and apply them through relevant examples. The second interim assessment accounts for 70% of the final grade. The grade obtained through the interim assessment pathway is calculated as follows: first interim assessment: 30%; second interim assessment: 70%. Comprehensive written examination Students who do not take or successfully complete both interim assessments must sit a 45-minute comprehensive written examination covering the entire course. The examination consists of: four open-ended questions worth up to 5 points each; four multiple-choice questions worth 2 points each; two true/false questions worth 1 point each. The maximum score is 30 points. The open-ended questions assess students’ knowledge of theoretical concepts and their ability to apply them through relevant examples. Optional team project Students may undertake an optional team project involving the proactive analysis of a real case, such as a start-up or another organization. The project may add up to 3 points to the final grade, subject to a maximum grade of 30/30 and the possible award of honours. The team project is assessed according to the quality and depth of the analysis, the correct application of theoretical concepts, the relevance of the sources used, the feasibility of the proposals, and the clarity of the presentation. Assessment criteria Closed-ended questions assess students’ knowledge and correct application of the concepts covered during the course. Open-ended questions are evaluated according to: the accuracy and completeness of the content; the ability to connect different topics; the appropriate use of disciplinary terminology; the ability to apply theoretical concepts to real situations; the relevance of the examples provided; clarity and conciseness. Grades are awarded according to the following criteria: 18–21: basic knowledge of the subject and limited ability to apply concepts; 22–24: adequate knowledge and sufficiently accurate application of concepts; 25–27: good command of the subject and good ability to connect and apply concepts; 28–30: comprehensive knowledge, strong critical and applied skills, and confident use of disciplinary terminology; 30 with honours: outstanding preparation, independent judgement, and particularly accurate and original application of the course concepts.