Course will provide participants the
1. Tools to identify/evaluate opportunities and acquire/manage resources
2. Tools to analyze business context and risks
3. Analytical frameworks for understanding competitive/market dynamics
4. Guidelines for developing market-entry strategy
5. Financial tools for estimating economic viability
6. Criteria for making go/no-go decisions to start/approve new ventures
7. Understanding of financial options and frameworks
8. Tools for maximizing marketing opportunities
9. Tools for identifying resource requirements and building capabilities
10.Strategies for achieving/sustaining competitive advantage
1. Tools to identify/evaluate opportunities and acquire/manage resources
2. Tools to analyze business context and risks
3. Analytical frameworks for understanding competitive/market dynamics
4. Guidelines for developing market-entry strategy
5. Financial tools for estimating economic viability
6. Criteria for making go/no-go decisions to start/approve new ventures
7. Understanding of financial options and frameworks
8. Tools for maximizing marketing opportunities
9. Tools for identifying resource requirements and building capabilities
10.Strategies for achieving/sustaining competitive advantage
teacher profile teaching materials
The course aims at providing students with a good understanding of the theory and practice of entrepreneurship.
During the course, students develop a business plan.
The papers published on Moodle are a part of the teaching material.
Mutuazione: 21201517 BUSINESS PLANNING in Economia e Management LM-77 PEZZI ALBERTO, MAGNI DOMITILLA
Programme
The course mainly consists in classroom lectures, case discussions, simulations, and practical exercises; in the second part of the course, selected presentations about real-life experiences will be offered by outside speakers.The course aims at providing students with a good understanding of the theory and practice of entrepreneurship.
During the course, students develop a business plan.
Core Documentation
A Business Planning textbookThe papers published on Moodle are a part of the teaching material.
Type of delivery of the course
The course mainly consists in classroom lectures, case discussions, simulations, and practical exercises; in the second part of the course, selected presentations about real-life experiences will be offered by outside speakers. Frequency optional.Type of evaluation
oral exam and business plan presentation teacher profile teaching materials
Mutuazione: 21201517 BUSINESS PLANNING in Economia e Management LM-77 PEZZI ALBERTO, MAGNI DOMITILLA