Programme

1. Globalization of the markets and Global value Chains
2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies

Core Documentation

 UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))
 UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview))
 UNCTAD – World Investment Report 2013 (pag. 122-174)
 Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
 C. DEMATTE', F. PERRETTI, E. MARAFIOTI (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2013 (chapters n.7 and n.9 excluded).
 F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano.
 The slides on the website of the course represents an integral part of the program

For non-attending students and those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:

1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf
2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf

Type of delivery of the course

1.frontal lessons 2.business testimonials from entrepreneurs and managers 3.exercises and Project Work 4. Project Work Challenge

Attendance

Attendance at lessons is recommended but not mandatory

Type of evaluation

The exam is held orally. The assessment of the PW for the students is an integral part of the final grade.