21210169 - INTERNATIONAL BUSINESS MANAGEMENT

The 'Management of international companies' course explores the logic and critical issues related to the International Business of companies operating in today's globalized contexts. After a brief introduction on the macroeconomic dynamics that impact international markets, the course focuses on the analysis of the progressive loss by companies, especially the larger ones, of their national identity and the search for continuous maximization of the opportunities created by the market global.
Companies, today more than ever, have greater ease of relocating the activities of the value chain in different parts of the world; this entails a greater aptitude for seizing new opportunities for value creation, but also greater attention to issues of governance and management of intercultural barriers. Therefore, after having explained the reasons that drive the internationalization process, the course sets itself the objective of: illustrating the problems that arise at the various stages of international development; identify the key variables that condition it and, last but not least, identify the various methods and tools through which the internationalization process unfolds. At the end of the course students will be able to:
1) Knowing and interpreting the logic and actions of the actors in the international context;
2) Know and discuss the basic elements inherent in the international development process;
3) Know and apply the basic tools for analyzing the country's attractiveness to support managerial decisions;
4) Analyze the competitive situation of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the markets themselves.
teacher profile | teaching materials

Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, ROSSI MARCO VALERIO

Programme

1. Globalization of the markets and Global value Chains
2. The internationalization of companies: theories
3. Internationalization strategies
4. Start up and development of the internationalization process
5. Analysis of the attractiveness of international markets
6. Internationalization procedure
7. Elements of penetration of international markets through the levers of the Marketing Mix
8. The internationalization of the value chain activities (production, research and development, sales, distribution)
9. The social responsibility of international companies

Core Documentation

 UNCTAD – World Investment Report 2021 (overview)( Limitatamente ai flussi FDI e alla resilienza delle MNE)
 UNCTAD – World Investment Report 2019 (Overview) (UNCTAD/WIR/2019 (Overview))(limitatamente alle SEZ)
 UNCTAD - World Investment Report 2020 (Overview) (UNCTAD/WIR/2020 (Overview)) (Effetto della pandemia)
 UNCTAD – World Investment Report 2013 (pag. 122-174)
 UNCTAD - World Investment Report 2022 (overview)
 Mihir A. Desai, The Decentering of the Global Firm, World Economy, 32, 2009, pp. 1271-1290
 MARAFIOTI E., PERRETTI F. (a cura di), Strategie di Internazionalizzazione, Milano, EGEA, 2020 (chapters n.5 and n.8 excluded).
 F. Faggioni(2019) Offshoring vs reshoring. Dalla strategia di internazionalizzazione al design dei network manifatturieri, F.Angeli, Milano.
 The slides on the website of the course represents an integral part of the program

For non-attending students and for those who do not develop the PW, in addition to the reference texts, the following documents and articles are required:

1. Center For Creative Leadership, (2014), Leader effectiveness and Culture: The Globe Study. https://gdl29.files.wordpress.com/2014/03/globestudy.pdf
2. OECD. (2015). Principles of Corporate Governance https://www.oecd.org/daf/ca/Corporate-Governance-Principles-ENG.pdf

Type of delivery of the course

1.frontal lessons 2.business testimonials from entrepreneurs and managers 3.exercises and Project Work 4. Project Work Challenge

Attendance

Attendance at lessons is recommended but not mandatory

Type of evaluation

The exam is held orally. The assessment of the PW for the students is an integral part of the final grade.

teacher profile | teaching materials

Mutuazione: 21210169 MANAGEMENT DELLE IMPRESE INTERNAZIONALI in Economia e Management LM-77 FAGGIONI FRANCESCA, ROSSI MARCO VALERIO