The course aims at providing students with the methodology to analyze linguistic tools that create persuasion and to build effective argumentative texts. The most important figures of speech will be analyzed and classified. Basic elements of argumentation theory will be introduced, with special reference to advertising and journalistic texts.
teacher profile teaching materials
2. Lo Cascio, Enzo, Persuadere e convincere oggi. Nuovo manuale dell'argomentazione, Academia, Milano, 2009 (chapp. 1-5, 7, 11-12; for chp. 12 only §§ 12.1, 12.6-12.7).
Mutuazione: 20709896 LINGUISTICA E PERSUASIONE in Scienze della Comunicazione L-20 N0 POMPEI ANNA
Programme
This is an introductive course to the persuasion strategies, that can help to uphold and confirm one’s own opinion. The major landmarks in the development of the debate between dialectics and rhetoric will be mentioned, and the basic elements of argumentation theory as well as the most relevant figures of speech will be analyzed. In addition to theoretical notions, practice exercises will coach students to recognize persuasion strategies in the texts, with special regard to advertising and journalistic ones.Core Documentation
1. Mortara Garavelli, Bice, Il parlar figurato. Manualetto di figure retoriche, Laterza, Bari-Roma, 2011.2. Lo Cascio, Enzo, Persuadere e convincere oggi. Nuovo manuale dell'argomentazione, Academia, Milano, 2009 (chapp. 1-5, 7, 11-12; for chp. 12 only §§ 12.1, 12.6-12.7).
Type of delivery of the course
TraditionalType of evaluation
Written test