The course illustrates the structure, the operation and the functioning of the companies active in the production, distribution, theatrical, television and web, of films and audiovisuals. This knowledge is not useful to those students who propose to engage in these economic activities, but also to others. Even those who want to express themselves more in terms of creativity and authorship need to better interface with those who then have to manage a film product towards the market. The course will deal with these themes, also projecting into the new digital and Internet scenarios that concern not only the production chain but also the marketing and the possible analysis with big data.
teacher profile teaching materials
lezioni ORGANIZZAZIONE E GESTIONE DELL’IMPRESA CINEMATOGRAFICA E AUDIOVISIVA
1 Elementi di economia del cinema e dell’audiovisivo/ Elements of cinema and audiovisual economics
2 Il Valore del Tempo/ The Value of Time
3 Gli Impatti Macroeconomici/ The Macroeconomic Impacts
4 La Produzione e le sue quattro fasi/ Production and its four phases
5 La filiera Cinematografica/ The Cinematographic supply chain
6 La Produzione e le sue fasi/ Production and its phases
7 La Distribuzione/ The distribution
8 L’esercizio cinematografico/ The theatrical
9 La catena del valore/ The value chain
10 Il rischio e i fattori di successo/ The risk and success factors
11 Il Marketing del film/ The Marketing of the film
12 Cinema e Big Data/ Cinema and Big Data
the printed copies are available at the Odradek bookstore, via dei banchi vecchi 57
for Erasmus students: for information on the course and exam methods, contact prof. Celata
gianni.celata@uniroma3.it
Programme
Programma delle lezionilezioni ORGANIZZAZIONE E GESTIONE DELL’IMPRESA CINEMATOGRAFICA E AUDIOVISIVA
1 Elementi di economia del cinema e dell’audiovisivo/ Elements of cinema and audiovisual economics
2 Il Valore del Tempo/ The Value of Time
3 Gli Impatti Macroeconomici/ The Macroeconomic Impacts
4 La Produzione e le sue quattro fasi/ Production and its four phases
5 La filiera Cinematografica/ The Cinematographic supply chain
6 La Produzione e le sue fasi/ Production and its phases
7 La Distribuzione/ The distribution
8 L’esercizio cinematografico/ The theatrical
9 La catena del valore/ The value chain
10 Il rischio e i fattori di successo/ The risk and success factors
11 Il Marketing del film/ The Marketing of the film
12 Cinema e Big Data/ Cinema and Big Data
Core Documentation
https://www.ibs.it/energia-management-finanza-dell-impresa-ebook-giandomenico-celata-rossella-gaudio/e/9788828316428the printed copies are available at the Odradek bookstore, via dei banchi vecchi 57
for Erasmus students: for information on the course and exam methods, contact prof. Celata
gianni.celata@uniroma3.it
Type of delivery of the course
the course will take place with lectures at the times that will be announced by the didactic secretariatType of evaluation
oral exam