The laboratory intends to offer students the opportunity to acquire practical skills in the management of analysis strategies and operational plans aimed at promoting the career of artists and operators in the music and audiovisual sectors: from entrepreneurial approach to personal branding, from self-marketing to public relationships, from business plans to the marketing of an artistic product.
teacher profile teaching materials
Marketing analysis
Self-promotion skills
Press-kit and communication strategies
PR
Press office strategies
Project management
Business plan
Social media management
Crowdfunding
Time management
E. De Bono "Buona Idea. Esercizi per il pensiero creativo", Erickson
P. Kotler "Marketing 5.0", HOEPLI
Mutuazione: 20711214 LABORATORIO DI PROMOZIONE DELLE PROFESSIONI DELLA MUSICA E DELL'AUDIOVISIVO in DAMS (Discipline delle Arti, della Musica e dello Spettacolo) L-3 GHERARDI DE CANDEI FIORENZA
Programme
Artistic identityMarketing analysis
Self-promotion skills
Press-kit and communication strategies
PR
Press office strategies
Project management
Business plan
Social media management
Crowdfunding
Time management
Core Documentation
A. Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith "Value Proposition Design", Edizioni LSWRE. De Bono "Buona Idea. Esercizi per il pensiero creativo", Erickson
P. Kotler "Marketing 5.0", HOEPLI
Type of delivery of the course
The workshop will take place through lectures in the classroom. Students will have to use their PC (or tablet) and their smartphone to carry out all the practical activities. In exceptional cases, remote attendance in live streaming mode will be allowed, which must be agreed and scheduled with the professor before the start of the laboratory.Attendance
Attendance is mandatory.Type of evaluation
The written and oral assessment test involves the creation of a promotional plan for a job, chosen by the student. The plan will have to highlight the key elements of the project, to achieve the business goals.