The course illustrates the structure, the operation and the functioning of the companies active in the production, distribution, theatrical, television and web, of films and audiovisuals. This knowledge is not useful to those students who propose to engage in these economic activities, but also to others. Even those who want to express themselves more in terms of creativity and authorship need to better interface with those who then have to manage a film product towards the market. The course will deal with these themes, also projecting into the new digital and Internet scenarios that concern not only the production chain but also the marketing and the possible analysis with big data.
teacher profile | teaching materials


The program will take place through lectures and meetings with industry professionals. The course topics mainly concern the following thematic areas:
- European and international audiovisual market
- Elements of cinema and audiovisual economics
- The cinematographic and audiovisual supply chain: the various phases from development to post-production
- Public and private funding sources
- Financial business models in audiovisual production
- The distribution sector and marketing strategies
- The movie theaters

Core Documentation

Economy, Management and Finance of the Cinematographic and Audiovisual Company
Handouts and teaching materials will be uploaded to the Teams channel to accompany the exam text.

Type of delivery of the course

Lessons will normally take place in person but there is also the possibility of remote teaching via the Teams platform. The first lesson will take place on Monday 16 October from 4pm to 7pm The calendar includes bi-weekly lessons on Mondays and Thursdays from 4.00pm to 7.00pm