20711200 - Sociology of fashion

The course focuses on the study and the analysis of fashion from a sociological perspective. The first part of the course provides students with the analytical and methodological tools to understand fashion in relation to society, body representations and identities, with particular attention to the social dimensions involved in the processes of meaning construction associated with fashion. The second part of the course, intertwining fashion with artistic performances and digital technologies, will devote specific attention to fashion in the public discourse, in order to analyse fashion as a space of social inclusiveness.
teacher profile | teaching materials

Programme

The course deals with the study of the main theoretical models applied to the sociological analysis of fashion in relation to the identity and the social change. The first part of the course aims to provide students with the main tools for understanding the dynamics of fashion production and consumption in relation to society (from the ceremonial institutions to fashion, from social class to “conspicuous consumption”, from the imitation and social differentiation processes to the “style in revolt” of the subcultures), with a focus on the fashion system and the processes of meaning construction associated with fashion. The second part of the course addresses the relationship between fashion, body representations, identities and public discourse and is devoted to investigate recent trends in fashion and "dressed bodies" (ethical and sustainable fashion, genderless and adaptive fashion), offering a specific focus on the relationship between fashion, arts, gender performance and digital technologies.

Core Documentation

a) Barthes, Roland (ediz. it. 2006), Il senso della moda. Forme e significati dell’abbigliamento, Torino, Einaudi.

b) Moreover, the following readings:

1) Almila, Anna-Mari (2016) Fashion, Anti-Fashion, Non-Fashion and Symbolic Capital: the Uses of Dress among Muslim Minorities in Finland, in “Fashion Theory”, 20, 1, pp. 81-102.
2) Davis, Fred (2008), Gli stadi del processo della moda, in C. Baldini (a cura di), Sociologia della moda, Roma, Armando, pp. 155-166
3) Luchetti, Lia, Tota, Anna Lisa (2012), Abiti che fanno opinione, in P. Volontè e M. Pedroni (a cura di), Moda e Arte, Milano, Franco Angeli, pp. 87-101.
4) Mazzucotelli Salice S., Mora E., Noia E. (2022), Vestiti a metà. La funzione espressiva della moda durante la pandemia, in R. Bartoletti, R. Paltrinieri, P. Parmiggiani (a cura di), Pratiche di consumo alla prova del Covid-19, Milano, FrancoAngeli, pp. 43- 71.
5) Simmel, Georg (1986), La moda, in G. Ragone (a cura di), Sociologia dei fenomeni di moda, Milano, FrancoAngeli, pp. 83-105.
6) Veblen, Thorstein (1986), L’abbigliamento come espressione della cultura finanziaria, in G. Ragone (a cura di), Sociologia dei fenomeni di moda, Milano, FrancoAngeli, pp. 196-208.


Type of delivery of the course

The course is based on traditional lectures. In addition, it is possible to participate during the course in a workshop (not compulsory) on fashion, identities and public discourse, with the presentation of the results in a PowerPoint realised in groups by the students.

Type of evaluation

The exam will be written and it will last two hours. The students will be asked to reply extensively to three questions. The (non-compulsory) workshop will be assigned a mark, which will be added to the exam mark obtained.