The laboratory intends to offer students the opportunity to acquire practical skills in the management of analysis strategies and operational plans aimed at promoting the career of artists and operators in the music and audiovisual sectors: from entrepreneurial approach to personal branding, from self-marketing to public relationships, from business plans to the marketing of an artistic product.
teacher profile teaching materials
- MUSIC AND AUDIOVISUAL JOBS
- ARTISTIC IDENTITY
- SWOT ANALYSIS
- MARKETING PLAN
- TIME MANAGEMENT
- PROMOTION STRATEGIES
- NEW MEDIA AND JOURNALISM
- COMMUNICATION PLAN
- SOCIAL MANAGEMENT
- PORTFOLIO (BIO, PHOTOS, CV, VIDEO, ETC.)
- CASE STUDIES
- PR
- BUSINESS PLAN
Mutuazione: 20711214 LABORATORIO DI PROMOZIONE DELLE PROFESSIONI DELLA MUSICA E DELL'AUDIOVISIVO in DAMS (Discipline delle Arti, della Musica e dello Spettacolo) L-3 GHERARDI DE CANDEI FIORENZA
Programme
- THE CULTURAL INDUSTRY- MUSIC AND AUDIOVISUAL JOBS
- ARTISTIC IDENTITY
- SWOT ANALYSIS
- MARKETING PLAN
- TIME MANAGEMENT
- PROMOTION STRATEGIES
- NEW MEDIA AND JOURNALISM
- COMMUNICATION PLAN
- SOCIAL MANAGEMENT
- PORTFOLIO (BIO, PHOTOS, CV, VIDEO, ETC.)
- CASE STUDIES
- PR
- BUSINESS PLAN
Core Documentation
Ayroldi, A. [con il contributo di Fiorenza Gherardi de Candei, Sabrina Pecoraro] (2023). Fatti e Misfatti dell’industria musicale italiana. Roma: ArcanaAttendance
In person, in the classroom.Type of evaluation
Students will have to present a communication plan of their artistic career or ongoing artistic project. They will also have to demonstrate awareness of the dynamics of professional industry, PR, personal branding,