20711214 - Laboratory for the promotion of the music and audiovisual professions

The laboratory intends to offer students the opportunity to acquire practical skills in the management of analysis strategies and operational plans aimed at promoting the career of artists and operators in the music and audiovisual sectors: from entrepreneurial approach to personal branding, from self-marketing to public relationships, from business plans to the marketing of an artistic product.
teacher profile | teaching materials

Programme

The laboratory program includes twelve sessions starting on February 26.
Wednesday 17:00-20:00 | Saturday 10:00-13:00 | Room 6

> Introduction to contemporary communication systems
> Planning, strategy, and tactics
>> Digital
>> Press Office
>> Contemporary Media
>> PR

> Information flow, digital, and remarketing processes
> Professional roles in the music and audiovisual market
> Identity, quality, and networking
> Visual communication
> The club event
> The festival event
> Not only POP
> Communication strategies and paths
> Growth systems
> Budgeting
> Contemporary audiovisual projects

Core Documentation

No textbooks are used

Attendance

Wed. 17:00-20:00, Sat. 10:00-13:00, Room 6 Start Feb. 26 T he workshop will take place exclusively in person, and attendance is mandatory. To obtain eligibility, participants must attend at least 10 out of 12 sessions and complete a minimum of 30 hours out of the total 36-hour course. There will be no final exam; eligibility will be granted solely based on attendance.

Type of evaluation

During the course, projects will be developed to apply the strategies and techniques presented