The laboratory intends to offer students the opportunity to acquire practical skills in the management of analysis strategies and operational plans aimed at promoting the career of artists and operators in the music and audiovisual sectors: from entrepreneurial approach to personal branding, from self-marketing to public relationships, from business plans to the marketing of an artistic product.
Curriculum
teacher profile teaching materials
Mo 5PM - 8 PM aula 3
We 5P 8PM aula 7
Fr 4PM 7PM aula 7
> Introduction to contemporary communication systems
> Planning, strategy, and tactics
>> Digital
>> Press Office
>> Contemporary Media
>> PR
> Information flow, digital, and remarketing processes
> Professional roles in the music and audiovisual market
> Identity, quality, and networking
> Visual communication
> The club event
> The festival event
> Not only POP
> Communication strategies and paths
> Growth systems
> Budgeting
> Contemporary audiovisual projects
Programme
The laboratory program includes twelve sessions starting on February 23.Mo 5PM - 8 PM aula 3
We 5P 8PM aula 7
Fr 4PM 7PM aula 7
> Introduction to contemporary communication systems
> Planning, strategy, and tactics
>> Digital
>> Press Office
>> Contemporary Media
>> PR
> Information flow, digital, and remarketing processes
> Professional roles in the music and audiovisual market
> Identity, quality, and networking
> Visual communication
> The club event
> The festival event
> Not only POP
> Communication strategies and paths
> Growth systems
> Budgeting
> Contemporary audiovisual projects
Core Documentation
No textbooks are usedAttendance
Mo 5PM 8PM aula 3 We 5PM 8PM aula 7 Fr 4PM 7PM aula 7 First lesson 23rd Feb 2026 T he workshop will take place exclusively in person, and attendance is mandatory. To obtain eligibility, participants must attend at least 10 out of 12 sessions and complete a minimum of 30 hours out of the total 36-hour course. There will be no final exam; eligibility will be granted solely based on attendance.Type of evaluation
During the course, projects will be developed to apply the strategies and techniques presented teacher profile teaching materials
Mo 5PM - 8 PM aula 3
We 5P 8PM aula 7
Fr 4PM 7PM aula 7
> Introduction to contemporary communication systems
> Planning, strategy, and tactics
>> Digital
>> Press Office
>> Contemporary Media
>> PR
> Information flow, digital, and remarketing processes
> Professional roles in the music and audiovisual market
> Identity, quality, and networking
> Visual communication
> The club event
> The festival event
> Not only POP
> Communication strategies and paths
> Growth systems
> Budgeting
> Contemporary audiovisual projects
Mutuazione: 20711214 LABORATORIO DI PROMOZIONE DELLE PROFESSIONI DELLA MUSICA E DELL'AUDIOVISIVO in DAMS (Discipline delle Arti, della Musica e dello Spettacolo) L-3 R Del Bene Marco
Programme
The laboratory program includes twelve sessions starting on February 23.Mo 5PM - 8 PM aula 3
We 5P 8PM aula 7
Fr 4PM 7PM aula 7
> Introduction to contemporary communication systems
> Planning, strategy, and tactics
>> Digital
>> Press Office
>> Contemporary Media
>> PR
> Information flow, digital, and remarketing processes
> Professional roles in the music and audiovisual market
> Identity, quality, and networking
> Visual communication
> The club event
> The festival event
> Not only POP
> Communication strategies and paths
> Growth systems
> Budgeting
> Contemporary audiovisual projects
Core Documentation
No textbooks are usedAttendance
Mo 5PM 8PM aula 3 We 5PM 8PM aula 7 Fr 4PM 7PM aula 7 First lesson 23rd Feb 2026 T he workshop will take place exclusively in person, and attendance is mandatory. To obtain eligibility, participants must attend at least 10 out of 12 sessions and complete a minimum of 30 hours out of the total 36-hour course. There will be no final exam; eligibility will be granted solely based on attendance.Type of evaluation
During the course, projects will be developed to apply the strategies and techniques presented