The aim of the course is to illustrate and provide an understanding of functioning and rationales that guide companies active in the field of audiovisual content creation and broadcasting for television channels and online streaming. These insights are useful for students who intend to engage in managerial activities; even for those who realize or comment on creative or niche content, however, it is appropriate to know the organizational and financial rationale of delivery channels management. The course will cover these topics while also projecting into the new digital scenarios that affect production and circulation, and also marketing and big data analysis.