20740057 - LABORATORY OF ARTIFICIAL INTELLIGENCE AND DIGITAL TOOLS FOR COMMUNICATION

The course aims to provide students with both a theoretical and practical understanding of the applications of Artificial Intelligence (AI) and digital tools in the context of communication.

Learning Objectives:
Acquire foundational knowledge of the principles and technologies underlying artificial intelligence.
Understand the impact of AI and digital tools on communication processes, media, research, study practices, and writing.
Develop practical skills in using AI-based software and tools for academic study, research, writing, and communication.
Analyze successful case studies involving the use of AI in research, learning, and communication.
Enhance problem-solving, design, and critical thinking skills in digital contexts.
Strengthen the ability to use AI and digital tools for assisted yet creative and original writing of texts and multimedia content.
Understand the ethical and legal issues associated with the use of AI in communication, research, and education.