The course aims at creating a basic understanding of business and marketing management and therefore a good knowledge of editorial companies, market and marketing in the digital context with particular focus on the television industry.
The course will have a business oriented approach with a constant reference to case studies and market analysis. In addition, students will have the opportunity of interacting with managers from the industry to deepen some of the main topics of the course.
The course will have a business oriented approach with a constant reference to case studies and market analysis. In addition, students will have the opportunity of interacting with managers from the industry to deepen some of the main topics of the course.
teacher profile teaching materials
Basic concepts of marketing management
The television system supply chain
The business models of the television company
The financing models of the television company
The offer models of the television company
The broadcasting systems of the television offer
History and characteristics of the television market
TV marketing: areas of activity and tools
- Economia e management dei media – Perretti, Basaglia – Egea - Capitoli 1 (paragrafi 1.1, 1.2 e 1.3.3) e 3 (paragrafi da 3.1 a 3.9)
- Marketing Televisivo – A cura di Nardello, Pratesi – Ilsole24ore/Rai Eri - Capitolo 7
- TvBrand – Mattiacci, Militi – Fausto Lupetti Editore - Capitoli 1 e 7
Programme
Basic concepts of business administrationBasic concepts of marketing management
The television system supply chain
The business models of the television company
The financing models of the television company
The offer models of the television company
The broadcasting systems of the television offer
History and characteristics of the television market
TV marketing: areas of activity and tools
Core Documentation
- Marketing, VI Edizione – Peter, Donnelly Jr., Pratesi – Mc Graw Hill - Capitoli 1, 4 e 7- Economia e management dei media – Perretti, Basaglia – Egea - Capitoli 1 (paragrafi 1.1, 1.2 e 1.3.3) e 3 (paragrafi da 3.1 a 3.9)
- Marketing Televisivo – A cura di Nardello, Pratesi – Ilsole24ore/Rai Eri - Capitolo 7
- TvBrand – Mattiacci, Militi – Fausto Lupetti Editore - Capitoli 1 e 7
Type of delivery of the course
Oral exam at UniversityType of evaluation
Oral exam