The course is part of the teaching activities fostering the development of knowledge and skills about the publishing market and its operating mechanisms. Specifically, the focus will be on promotion and marketing methods, both traditional and online, adopted by various types of publishing entities related to the world of print and digital publishing, from large publishing groups to small and medium-sized independent publishers. The course will feature a strongly interactive approach and focus on the study of particularly interesting and significant real-life cases. Students will have the opportunity to engage with industry professionals who will explore specific topics related to editorial marketing, and will be involved in group activities aimed at consolidating the knowledge acquired and testing its possible applications.