20710325 - MEDIA

Learning Outcomes
Upon successful completion of the course unit, students are able to:
• Use the main theoretical and methodological approaches in analyzing the relationship between media and culture, with particular reference to Sociology and Cultural Studies
 Understand the key role of media in “shaping culture” and in the process through which culture and its (both symbolic and material, tangible and non tangible) expressions are assigned meaning and (aesthetic, social, economic, etc.) values
 Understand how the role of media in “shaping culture” has changed with the diffusion of digital technologies/environments, user-generated contents, the shift from “broadcast cultures” to “participative cultures”
 Deconstruct media representations of culture and its expressions, and uncover the functioning of discourses on culture that are reproduced by the media
 Understand the role and functioning of media as a cultural/creative industry, whose products are forms of culture in their own right (notion of “cultural reflexivity”)
 Develop their own analysis of media texts
 Effectively use media technologies and languages in cultural sector-related professions: as tools for research (digital humanities), for education, and as curatorial tools

Curriculum

teacher profile | teaching materials

Mutuazione: 20710325 MEDIA in Cinema, televisione e produzione multimediale LM-65 R Stolfi Melissa

Programme

The course offers an overview of the main social transformations due to the advent of digital media, the web and social networks, focusing on the relationship between technology, the individual and society.
Starting from the analysis of some case studies, such as WikiLeaks and Cambridge Analytica, from the major insights into the advent of AI and the consequent development of platforms such as ChatGPT and Midjourney, from social and interpersonal changes, new inequalities and new balances of power(s), the contradictions and failures, risks and opportunities offered by new technologies in the new hybrid media system will be discussed. Particular attention will be paid to the gradual transformation of the social, economic, and cultural models, the new characters of the information and platform society in different sectors (information, health service, transport, culture), and the rise of digital capitalism.


Core Documentation

1. van Dijck, Poell, & de Waal, The Platform Society. Public values in a connective world, Oxford University Press: 2018.

2. Manovich, Cultural Analytics, Massachusetts Institute of Technology: 2010.

3. Additional materials will be provided by the professor and uploaded to the Teams and Moodle channels.

Attendance

Attendance is not compulsory, but it is always recommended.

Type of evaluation

Open-ended questions on the readings of the programme.

teacher profile | teaching materials

Programme

The course offers an overview of the main social transformations due to the advent of digital media, the web and social networks, focusing on the relationship between technology, the individual and society.
Starting from the analysis of some case studies, such as WikiLeaks and Cambridge Analytica, from the major insights into the advent of AI and the consequent development of platforms such as ChatGPT and Midjourney, from social and interpersonal changes, new inequalities and new balances of power(s), the contradictions and failures, risks and opportunities offered by new technologies in the new hybrid media system will be discussed. Particular attention will be paid to the gradual transformation of the social, economic, and cultural models, the new characters of the information and platform society in different sectors (information, health service, transport, culture), and the rise of digital capitalism.


Core Documentation

1. van Dijck, Poell, & de Waal, The Platform Society. Public values in a connective world, Oxford University Press: 2018.

2. Manovich, Cultural Analytics, Massachusetts Institute of Technology: 2010.

3. Additional materials will be provided by the professor and uploaded to the Teams and Moodle channels.

Attendance

Attendance is not compulsory, but it is always recommended.

Type of evaluation

Open-ended questions on the readings of the programme.