The course is part of the teaching activities fostering the development of knowledge and skills about mass media and communication marketing. Specifically, starting from the establishment of some fundamental concepts of business economics and marketing management, the course aims to build a solid foundation on the television system and market, television companies, and television marketing. The course will feature a strongly interactive approach and focus on the business and market realities with a systematic use of real-life case studies. Additionally, students will have the opportunity to engage with industry professionals who will explore specific topics related to the market and television marketing, and will be involved in group activities aimed at consolidating the knowledge acquired and testing its possible applications.
teacher profile teaching materials
Television companies, the television ecosystem, evolution and dynamics of the television market.
Television marketing
There will be two group projects with presentations and discussions during the lessons.
Mutuazione: 20711404 MARKETING TELEVISIVO in Informazione, editoria, giornalismo LM-19 R Fabiano Andrea
Programme
Introduction to the company and marketingTelevision companies, the television ecosystem, evolution and dynamics of the television market.
Television marketing
There will be two group projects with presentations and discussions during the lessons.
Core Documentation
Slide presentations published on the course Teams channelAttendance
In-person class and online through TeamsType of evaluation
Oral exam based on a minimum of 3 questions with final assessment based on two criteria: - specific and cross knowledge of the topics covered in the questions; - language accuracy in the answers. Attending students who have completed the group work will receive a maximum bonus of 3 points.