The course aims to provide students with the basic notions of persuasive communication combining the theoretical tools of the discipline that traditionally has dealt with the persuasive uses of language, rhetoric, with the empirical results achieved in the context of the modern cognitive sciences. Specifically, the cognitive foundations of the persuasive uses of language are analyzed with reference to a particular tool of communication: storytelling.
Through the discussion of case studies, such as scientific communication, marketing, advertising and political communication, the course aims to provide students with a general understanding of the fundamental cognitive mechanisms underlying storytelling.
At the end of the course, the student will be able to:
- use the key theoretical concepts developed in the context of rhetoric.
- read and understand experimental scientific articles dealing with issues relating to the cognitive foundations of persuasive processes.
- transfer the theoretical concepts to the analysis of case studies.
Through the discussion of case studies, such as scientific communication, marketing, advertising and political communication, the course aims to provide students with a general understanding of the fundamental cognitive mechanisms underlying storytelling.
At the end of the course, the student will be able to:
- use the key theoretical concepts developed in the context of rhetoric.
- read and understand experimental scientific articles dealing with issues relating to the cognitive foundations of persuasive processes.
- transfer the theoretical concepts to the analysis of case studies.
teacher profile teaching materials
Epidemiology of beliefs: how ideas spread
Emotions and the spread of ideas
Memetics
Cultural evolution.
Psychology of fake news
Conspiracy theories: cognitive explanations
Rhetoric from Aristotle to the present day
- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
Fruizione: 20710576 COMUNICAZIONE PERSUASIVA - LM in Informazione, editoria, giornalismo LM-19 R ADORNETTI INES, FERRETTI FRANCESCO
Programme
Students are encouraged to subscribe to the course's Moodle page to receive all updates from faculty.Epidemiology of beliefs: how ideas spread
Emotions and the spread of ideas
Memetics
Cultural evolution.
Psychology of fake news
Conspiracy theories: cognitive explanations
Rhetoric from Aristotle to the present day
Core Documentation
Programma da 6 cfu: 2 libri- Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
- Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
Attendance
attendance not mandatory, but strongly recommendedType of evaluation
Assessment Method (term paper + oral exam) An individual written paper must be submitted 15 days before the exam session, with presentation and discussion taking place during the oral exam on the exam date. The possible topics to choose from will be announced in class. The term paper must be submitted 15 days before the chosen exam date. The paper is an individual written work addressing one of the topics covered during the course. In writing the paper, it is necessary to engage with the two textbooks (for students taking the 6-ECTS exam), or with the two textbooks and two chosen articles (for students taking the 12-ECTS exam). Students may also refer to supplementary materials provided on Moodle. Students taking the 12-ECTS exam must prepare a paper of minimum 8 and maximum 10 pages, excluding the final bibliography (i.e., the bibliography does not count towards the minimum page requirement but must be included at the end of the paper). Students taking the 6-ECTS exam must prepare a paper of 5 pages, excluding the final bibliography (i.e., the bibliography does not count towards the minimum page requirement but must be included at the end of the paper). On the day of the exam, the instructors will communicate the starting grade based on the evaluation of the paper, and students will present and discuss their work. teacher profile teaching materials
Epidemiology of beliefs: how ideas spread
Emotions and the spread of ideas
Memetics
Cultural evolution.
Rhetoric from Aristotle to the present day
Piazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
(articolo) Ferretti, F., & Adornetti, I. (2023). Dual Inheritance Theory: Religion, Narrative, and Selection. The Routledge handbook of evolutionary approaches to religion, 243-260.
Fruizione: 20710576 COMUNICAZIONE PERSUASIVA - LM in Informazione, editoria, giornalismo LM-19 R ADORNETTI INES, FERRETTI FRANCESCO
Programme
Students are encouraged to subscribe to the course's Moodle page to receive all updates from faculty.Epidemiology of beliefs: how ideas spread
Emotions and the spread of ideas
Memetics
Cultural evolution.
Rhetoric from Aristotle to the present day
Core Documentation
Programma da 6 cfu: 2 libri + 1 articoloPiazza F. (2004) Linguaggio, persuasione e verità. La retorica del Novecento, Carocci, Roma.
Arielli E., Bottazzini P. (2018) Idee virali. Perché i pensieri si diffondono. Il Mulino, Bologna.
(articolo) Ferretti, F., & Adornetti, I. (2023). Dual Inheritance Theory: Religion, Narrative, and Selection. The Routledge handbook of evolutionary approaches to religion, 243-260.
Attendance
.Type of evaluation
Individual written paper. Possible topics to choose from will be announced in class. The paper must be submitted 15 days before the date you decide to take the exam. The term paper is an individual written paper that addresses one of the topics covered during the lectures. The two textbooks (for those taking the 6 cfu exam), or the two textbooks and two articles of your choice (for those taking the 12 cfu exam) must interact in writing the paper. You can, of course, also refer to the in-depth materials made available on Moodle. Students taking the 12 cfu exam must prepare a paper of minimum 8 max 10 pages, excluding final bibliography (i.e.: the bibliography is not calculated for the achievement of the minimum number of pages required, but must still be included at the end of the paper). Students taking the 6 cfu exam must prepare a 5-page paper, excluding final bibliography (i.e.: the bibliography is not calculated for reaching the minimum number of pages required, but must still be included at the end of the paper).