20802137 - Company Economics and Strategy

Basic knowledge of the financial economic language by which the internal and external company relations and strategies are expressed. Developing of economic and financial evaluation of company operations. Analysis of interactions among internal organizational structures and analysis of financial and economis results drivers and measures.
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Programme

Strategy

Strategy analysis: the role of strategy in creating value; aims and results.

Industry analysis: The determinants of industry profit: demand and competition; Market structures: Competition, Monopoly, Oligopoly.

From Industry attractiveness to competitive advantage: costa advantage and differentiation.
Corporate strategy: Vertical integration and the scope of the firm.

Accounting

Basic concepts and Balance Sheet; Balance sheet Changes: Income Measurement; Accounting Records and Systems; Revenues and Monetary Assets.

Expense Measurement: The Income Statement; Inventories and Cost of Sales; Noncurrent Assets and Depreciation; Liabilities and Equities; Statement of Cash Flows;

Analysis of Financial Statements.


Core Documentation

R.Anthony, D. F. Hawkins, K.A. Merchant. Accounting: text and cases, Thirteen Edition, McGraw Hill, 2011

Grant R.M., Contemporary strategy analysis 9/e, Wiley ed., 2015

Reference Bibliography

See course books

Type of delivery of the course

Class attendance - possible participation in project work

Attendance

Not mandatory

Type of evaluation

Written test on accounting data, oral test on strategy