20710325 - MEDIA

Learning Outcomes
Upon successful completion of the course unit, students are able to:
• Use the main theoretical and methodological approaches in analyzing the relationship between media and culture, with particular reference to Sociology and Cultural Studies
 Understand the key role of media in “shaping culture” and in the process through which culture and its (both symbolic and material, tangible and non tangible) expressions are assigned meaning and (aesthetic, social, economic, etc.) values
 Understand how the role of media in “shaping culture” has changed with the diffusion of digital technologies/environments, user-generated contents, the shift from “broadcast cultures” to “participative cultures”
 Deconstruct media representations of culture and its expressions, and uncover the functioning of discourses on culture that are reproduced by the media
 Understand the role and functioning of media as a cultural/creative industry, whose products are forms of culture in their own right (notion of “cultural reflexivity”)
 Develop their own analysis of media texts
 Effectively use media technologies and languages in cultural sector-related professions: as tools for research (digital humanities), for education, and as curatorial tools.
teacher profile | teaching materials

Mutuazione: 20710325 MEDIA in Cinema, televisione e produzione multimediale LM-65 Stolfi Melissa

Programme

The course in Media Sociology aims to provide students with a knowledge of the main social and cultural changes that followed the evolution of "traditional" media (press, radio, television) and later of the new media, focusing on the relationship between technology, the individual and society. The first part of the course is focused on the sociological studies developed during the 20th century in concomitance with the development of mass media, paying attention to the main actors involved in the communication processes: the sender, the message, the receiver, and the effects. The second part is set on the social, cultural, individual and interpersonal transformations due to the development of the Internet and social network sites, which are spaces opening up to new opportunities but at the same time as agents of new inequalities. In this context, the main contradictions and anomalies, benefits and opportunities generated by the new information and communication technologies, as well as the gradual transformation of the social and cultural models - which led to the "platform society" - will be analysed, starting from the discussion of some known "cases" and "objects", such as the WikiLeaks and Cambridge Analytica cases, the advent of ChatGPT and the use of AI.

Core Documentation

Paccagnella, L. (2020). Sociologia della comunicazione nell'era digitale (new ed. - blue cover). Bologna: il Mulino (chapters n. 3, 4, 5).
Novelli, E. (2016). La democrazia del talk-show. Storia di un genere che ha cambiato la televisione, la politica, l’Italia. Roma: Carocci.
Additional materials on the Moodle channel of the class.

Type of delivery of the course

Classes takes place in presence. E-learning will be provided through Teams.

Attendance

Classes take place in presence. E-learning will be provided through Teams.

Type of evaluation

The evaluation is done by a "written exam" to be held during the official sessions.