The course aims to provide a comprehensive overview of the dynamics of the digitization process, mainly in relation to the impacts that it has on management models and decision-making and organizational processes of all types of organization (mainly enterprises and public administrations).
teacher profile teaching materials
New scientific and technological knowledge.
The creative process.
The use of the multimedia network and some changes in the market.
The orientation of the market and the industrial apparatus towards the production of innovative services.
The advent of the "light" enterprise based on access to the enjoyment of services through the network and on external collaboration.
The new services.
The field of culture and in particular the development of the "experience" industry.
The change in marketing activity in the emerging sectors of the modern economy.
Intangible assets and in particular knowledge as a strategic factor in business management.
Business Model and Digitalization.
Routine and Innovation.
Innovation and organizational structures.
Knowledge management and Innovation.
Programme
The course aims to develop the treatment of the following thematic areas:New scientific and technological knowledge.
The creative process.
The use of the multimedia network and some changes in the market.
The orientation of the market and the industrial apparatus towards the production of innovative services.
The advent of the "light" enterprise based on access to the enjoyment of services through the network and on external collaboration.
The new services.
The field of culture and in particular the development of the "experience" industry.
The change in marketing activity in the emerging sectors of the modern economy.
Intangible assets and in particular knowledge as a strategic factor in business management.
Business Model and Digitalization.
Routine and Innovation.
Innovation and organizational structures.
Knowledge management and Innovation.
Core Documentation
L. Marchegiani, “Digital Transformation and Knowledge Management”, Routledge-Giappichelli Studies in Business and Management, 2021.Reference Bibliography
L. Marchegiani, “Digital Transformation and Knowledge Management”, Routledge-Giappichelli Studies in Business and Management, 2021.Type of delivery of the course
Frontal lessons. In order to make the topics covered in the course verifiable, business cases and knowledge management best practices will also be examined.Attendance
Attendance is optional.Type of evaluation
Students must take an oral test on the topics covered in the course.