20410554 - SCIENTIFIC COMMUNICATION AND MARKETING IN THE SOCIAL AGE.

The aim of the class will be the comprehension and the in-depth analysis of the scientific communication process through the main digital channels and social media (Facebook, Instagram, Twitter e Linkedin). Main subjects Digital communication, marketing mix, social media strategy, digital language and editorial plan, community and influencer-oriented marketing. The course will involve a final project work where students will be asked to work together in groups
teacher profile | teaching materials

Programme

- What is communication? (communication, marketing, journalism)
- Models and tools of communication of Science
- Wordpress
- Fake news and how to fight them
- Digital Revolution
- Internet, Google and indexing
- Facebook and Facebook Ads
- Instagram and Instagram Ads
- LinkedIn
- Twitter and Twitter Ads
- YouTube
- TikTok
- The activity of the social media manager
- Practice and communicate food sustainability (project work)

Core Documentation

Silvia Bencivelli, Francesco P. De Ceglia, “Comunicare la Scienza”, 2013, Carocci editore, Roma. Versione cartacea
Daniele Gouthier, “Scrivere di Scienza. Esercizi e buone pratiche per divulgatori, giornalisti, insegnanti e divulgatori”, 2019, Codice edizioni, Torino. Reperibile anche in versione e-book
Nico Petrelli, “Il giornalismo scientifico”, 2021, Carocci editore, Roma


Type of delivery of the course

The teaching will take place in the classroom. There will be theoretical lessons, also with the presence of guests, and laboratory lessons (use of WordPress and the main social networks) through a device that the student will have to bring from home.

Type of evaluation

At the end of the course, an oral exam will take place, where students will present their project work, for which they will be evaluated. Students will also be evaluated on the texts adopted and on the topics addressed in class.