The course traces the origins and development of typical products of the Italian agro-food culture to the birth of Made in Italy, it is understood as the result of an economic exploitation strategy and a symbol of Italian industrial excellence. Next to the historical reconstruction we will develop the deepening of the economic importance of the Made in Italy food, with particular reference to the sector role in Italian foreign trade and its position in the global value chains.
teacher profile teaching materials
The role of food in contemporary societies;
Recall of introductory concepts for agro-food analysis: supply chain, district, SSA, Bussiness
model;
The Italian agricultural trade balance : flows and evolution
Italy's positioning in the global production and economic landscape;
The primary resources for excellence.
The Mediterranean diet;
Quality of food and quality of life;
Landscape as a competitive factor;
Geography of Italian excellences: Wine;
Geography of Italian excellences: Oil;
Geography of Italian excellences: Cheese, Salami;
Geography of Italian excellences: Baked bread products;
Geography of Italian excellences: fruit and vegetables;
Geography of Italian excellences: fishery products;
Geography of Italian excellences: economic activities related to agriculture;
Geography of Italian excellences: the organic.
Marketing for excellence;
Food and wine tourism;
Communicating excellence;
The role of public institutions.
Programme
The module, according to didactic order, is aimed at the analysis of economic importance agribusiness Made in Italy , to the role of the sector in Italian foreign trade and to his positioning in global value chains. For these purposes, the main topics covered in class will be:The role of food in contemporary societies;
Recall of introductory concepts for agro-food analysis: supply chain, district, SSA, Bussiness
model;
The Italian agricultural trade balance : flows and evolution
Italy's positioning in the global production and economic landscape;
The primary resources for excellence.
The Mediterranean diet;
Quality of food and quality of life;
Landscape as a competitive factor;
Geography of Italian excellences: Wine;
Geography of Italian excellences: Oil;
Geography of Italian excellences: Cheese, Salami;
Geography of Italian excellences: Baked bread products;
Geography of Italian excellences: fruit and vegetables;
Geography of Italian excellences: fishery products;
Geography of Italian excellences: economic activities related to agriculture;
Geography of Italian excellences: the organic.
Marketing for excellence;
Food and wine tourism;
Communicating excellence;
The role of public institutions.
