The course aims at investigating concepts, theories, methodologies, techniques, and tools necessary to understand, analyze, and manage situations with an economic and business nature, especially with regard to effectiveness, efficiency, and economicity of entrepreneurial and managerial choices. The topic will be studied in general terms, but with a continuous reference to the pharmaceutical context, in terms of production (industry), distribution (pharmacies), and research (laboratories). Therefore, students will be provided with:
a) theoretical knowledge on business economics;
b) practical professional skills.
a) theoretical knowledge on business economics;
b) practical professional skills.
teacher profile teaching materials
Interdependence Between the Company and the Socio-Economic Context: Analyzing how companies interact with their immediate (micro) and broader (macro) environments.
Business Participants: The Entrepreneur and Stakeholders: Identifying key individuals and groups involved in a company's life and their respective roles.
Competitive Strategies and Market Analysis Models: Learning how businesses compete and using frameworks to analyze market dynamics.
Dimensional Development Strategies: Exploring strategies for company growth and expansion, such as mergers, acquisitions, and internationalization.
Management Planning: Understanding the processes involved in setting objectives and planning for business operations.
Commercial Management from a Marketing Perspective: Focusing on sales and marketing activities with a strong customer-centric approach.
The Production Process and Plant Design Choices: Examining how goods and services are created and the decisions involved in setting up production facilities.
Corporate Finance Management: Covering the essential aspects of managing a company's financial resources.
Procurement and the Logistics Process: Understanding how companies acquire resources and manage the flow of goods and services.
The Innovation Process and Innovation Protection: Delving into how businesses innovate and methods for safeguarding intellectual property.
Evaluating Business Management Efficiency: Assessing how well a company's operations are performing and identifying areas for improvement.
Programme
The Company and Its Economic and Social Role: Understanding the core purpose and impact of businesses within society and the economy.Interdependence Between the Company and the Socio-Economic Context: Analyzing how companies interact with their immediate (micro) and broader (macro) environments.
Business Participants: The Entrepreneur and Stakeholders: Identifying key individuals and groups involved in a company's life and their respective roles.
Competitive Strategies and Market Analysis Models: Learning how businesses compete and using frameworks to analyze market dynamics.
Dimensional Development Strategies: Exploring strategies for company growth and expansion, such as mergers, acquisitions, and internationalization.
Management Planning: Understanding the processes involved in setting objectives and planning for business operations.
Commercial Management from a Marketing Perspective: Focusing on sales and marketing activities with a strong customer-centric approach.
The Production Process and Plant Design Choices: Examining how goods and services are created and the decisions involved in setting up production facilities.
Corporate Finance Management: Covering the essential aspects of managing a company's financial resources.
Procurement and the Logistics Process: Understanding how companies acquire resources and manage the flow of goods and services.
The Innovation Process and Innovation Protection: Delving into how businesses innovate and methods for safeguarding intellectual property.
Evaluating Business Management Efficiency: Assessing how well a company's operations are performing and identifying areas for improvement.
Core Documentation
Sciarelli S., La gestione dell’impresa. Tra teoria e pratica aziendale, CEDAM, ultima edizioneReference Bibliography
Sciarelli S., La gestione dell’impresa. Tra teoria e pratica aziendale, CEDAM, ultima edizioneAttendance
Optional attendanceType of evaluation
written exam