20710389 - Visual Communication

The course deals with the analysis of images. It refers specifically to the social factors intervening in the construction of their meanings. The first part of the course will provide analytical and methodological tolls to the students in order to analyse the images and, more specifically, the photos. The second part of the course will focus on the social and public use of images, especially in relation to photos of controversial pasts (wars, natural disasters, violence, terroristic attacks).
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Mutuazione: 20710389 COMUNICAZIONE VISUALE in Cinema, televisione e produzione multimediale LM-65 TOTA ANNA LISA

Programme

The course deals with the study and analysis of images and it refers particularly to the social aspects that affect the meaning construction. The first part of the course will provide the analytical and methodological tools to analyze images and photos (Roland Barthes' and Susan Sontag's theories will be considered). The second part will focus on the public and social uses of photos, devoting a special attention to the images of controversial pasts (wars, natural disasters, violence, terrorist attacks). Moreover, the following topics will be illustrated: a) the relation between memory and photography; b) the digital photography; c) selfie and social identities; d) photography as art; e) photography and fashion. The third part will deal with the use of images in advertising.

Core Documentation

1) Roland Barthes (1979), La camera chiara. Nota sulla fotografia, Piccola Biblioteca Einaudi, Torino.
2) Roland Barthes (1964), The Rhetoric of the Image. Image-Music-Text. (Translation 1977). S. Heath, ed. London: Fontana, pp. 32-51.
3) Susan Sontag (1973), On Photography, Chapter 1 "In Plato's Cave, RosettaBooks, New York, pp. 1-19.
4) David Bate (2017), Il primo libro di fotografia, Capitolo 7 "Fotografia e Arte", Piccola Biblioteca Einaudi, Torino, pp. 193-211.
5) Barbie Zelizer (2004), The Voice of the Visual in Memory, in Phillips R. Kendall (Hg.), Framing Public Memory, University of Alabama Press, Tuscaloosa, pp. 157-186.
6) Anna Lisa Tota (2013), A Photo that Matter: The Memorial Clock in Bologna and its Invented Tradition, in Olga Shevchenko (ed.), Double Exposure: Memory and Photography, Transaction Publishers, pp. 41-64.
7) Susie Linfield (2013), La luce crudele. Fotografia e violenza politica, Contrasto Edizioni, pp. 10-46.
8) Merskin, Debra (2004). Reviving Lolita? A Media Literacy Examination of Sexual Portrayals of Girls in Fashion Advertising. “American Behavioral Scientist”, vol. 48, pp. 119-128.

The articles and essays will be available for the students on the website http://filosofiacomunicazionespettacolo.uniroma3.it (personal webpage).


Type of delivery of the course

The course will be based on traditional lectures and a workshop in a museum with the analysis of a photo exhibition. In the case of an extension of the health emergency due to COVID-19, all the provisions regulating the teaching activities and the students' assessments will be implemented. In particular, the workshop will be carried out on an online museum.

Type of evaluation

The exam will be written and it will last two hours. The students will be asked to reply extensively to three questions. Moreover, the students will have the possibility (but this additional part is not mandatory) to take part during the course to a workshop that will consist of: 1) an ethnographical observation at a photo exhibition located in Rome and 2) the presentation of the obtained results during the class through a powerpoint presentation realized by the students in groups. This additional work will be evaluated with a mark. In the case of an extension of the health emergency due to COVID-19, all the provisions regulating the teaching activities and the students' assessments will be implemented. In particular, the workshop will be held on a museum on line.