With reference to the Dublin Descriptors for the second cycle, through the learning process (readings, discussions, work on a case study, research-action) students will be able to:

§ know the historical evolution of the relevance of the concept of sustainability in a global perspective, and understand its possible different declinations in different contexts of application;

§ conceiving cultural awareness as strictly interrelated with self-awareness, organizational awareness and environmental awareness;

§ understand the role of the different dimensions of cultural awareness in designing sustainable solutions for issues of communication, enhancement, policies and governance;

§ understand the strategic role of the phygital dimension for the cultural development of an organization;

§ design organizational guidelines for a sustainable digital presence, taking into account the organizational objectives, the involvement of the community, the enhancement of specific cultural issues and the importance of storytelling for the involvement of different audiences;

§ explore different governance models that involve communities and their knowledge of places and their memories within a metropolitan dimension, understood as a specific cultural landscape;

§ discover and manage different sources of information (oral, visual and written) to enrich the cultural physiognomy of a cultural artefact and improve the opportunities to make it accessible to different audiences (residents and tourists);

§ combine knowledge from different disciplinary fields (in particular; architecture, humanities, communication, management) to build a more complete understanding of a given cultural environment;

§ strengthen their ability to design different types of results for their individual and group work (documents and portfolios);

§ strengthen their ability to master and combine different languages (text, image, video, sound, but also technical information and narration) in a communication product;

§ strengthen their ability to evaluate individual and group learning processes.