21210090 - SUSTAINABILITY AND CULTURAL AWARENESS

With reference to the Dublin Descriptors for the second cycle, through the learning process (readings, discussions, case study work and action research) students will be able to:

§ know the historical evolution of the relevance of the concept of sustainability in a global perspective, and understand the possible different declinations in the different contexts of application;

§ conceive of cultural awareness as closely interrelated with self-awareness, organizational awareness and environmental awareness;

§ understand the role of different dimensions of cultural awareness to design sustainable solutions for communication, valorisation, policy and governance issues;

§ understand the strategic role of the phygital dimension for the cultural development of an organization;

§ design organizational guidelines for a sustainable digital presence, taking into account the objectives of an organization, the involvement of the community, the enhancement of specific cultural themes and the importance of storytelling for the involvement of different audiences;

§ explore different governance models involving communities and their knowledge of places and their memories within a metropolitan dimension, understood as a specific cultural landscape;

§ discover and manage different sources of information (oral, visual and written) to enrich the cultural physiognomy of a cultural artifact and improve the opportunities to make it accessible to different audiences (residents and tourists);

§ combine knowledge from different disciplinary fields (in particular; architecture, human sciences, communication, management) to build a more complete understanding of a given cultural environment;

§ strengthen their ability to design different types of results for their individual and group work (papers and portfolios);

§ strengthen their ability to master and combine different languages ​​(text, image, video, sound, but also technical information and narration) in a communication product;

§ strengthen one's ability to evaluate individual and group learning processes.

Curriculum

teacher profile | teaching materials

Mutuazione: 21210090 SUSTAINABILITY AND CULTURAL AWARENESS in Storia dell'arte LM-89 ADDAMIANO SABINA

Programme

Course program

The topics dealt with in the Course are:

▪ Sustainability in its historical development and in different contexts, from the internal/organizational to the external/social one up to the SDGs, i.e. from the sustainability of a role (in terms of values, knowledge, skills and soft skills) within an organizational contest to the sustainability of an organizational (cultural) identity, both at a strategic and a relational (communication) level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

▪ Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:

a) a growing consciousness of one’s own cultural identity;
b) the acquisition of leadership and management skills, to be built and constantly upgraded;
c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;

▪ the role of content marketing and content co-creation in organizational strategies, and the ability of building sustainable, value(s)-based models of content management with the engagement of different audiences and communities.


The Course methodology is based on discussions about readings and presentations with an active participation of students. The main project of the Course will be developed with the action research methodology: students will carry out research activities on a theme assigned by a cultural institution based in Rome in which to develop a cultural leadership approach with reference to the Goals and Targets of the 2030 Agenda. In this perspective, the cultural awareness of each participant to the Course will be integrated in the individual and common reflection.


Core Documentation

Bibliografia/Readings

 WCED, Report of the World Commission on Environment and Development: Our Common Future , 1987 (“Brundtland Report”), Part I.1 and I.2, II.9.I, II.9.II.1,2,3.

 1. Kent E. Portney, Sustainability , Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.

 Leena Lankoski, Alternative conceptions of sustainability in a business context , in «Journal of Cleaner Production», 139 (2016), pp. 847-857.

 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746)

 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621)

 Arnold van der Valk, Introduction: sharing knowledge – stories, maps and design , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - histori cal Landscape and its European Dimension , Amsterdam University Press, 2010, pp. 365-85 2. Theodore Zeldin, An Intimate History of Humanity , Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).

 The Festival of the Middle Ages. Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017

 Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation , Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps

 Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.

 Marc Prensky, Digital Natives, Digital Immigrants , in On The Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001

 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Onlie Educations», Vol. 5, Issue 3/2009, Art. 1.

 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.

 S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf).

One of the following readings/Uno dei seguenti articoli:

 Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention? , in «Journal of Environmental Management», 92 (2011), pp. 2754-62

 Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden , in «Land Use Policy», 26 (2009), pp. 214-23

 Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway , in «Land Use Policy», 44 (2015), pp. 44-53.

One of the following readings/Uno dei seguenti articoli:

 Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension , Amsterdam University Press, 2010, pp.53-66 2.

 (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension

Ulteriori letture sostitutive o integrative potranno essere indicate all’inizio del Corso.
Substitute or supplementary readings could be indicated at the beginning of the Course.

Type of delivery of the course

Course methodology Course methodology is based on: - lectures with presentations and discussions made on the basis of the readings identified for each class with the active participation of the students; - field visits and co-teaching activities with the Heritage (Department of Architecture) and Media (Dams Department) courses; - development of an integrated project for a cultural institution based in Rome by the action-research methodology.

Attendance

Course methodology Course methodology is based on: - lectures with presentations and discussions made on the basis of the readings identified for each class with the active participation of the students; - field visits and co-teaching activities with the Heritage (Department of Architecture) and Media (Dams Department) courses; - development of an integrated project for a cultural institution based in Rome by the action-research methodology.

Type of evaluation

Assessment criteria and procedures The evaluation will be carried out by: - an active and creative participation in lectures and discussions; - an individual paper; - the contribution given by each student to the final project of the course; - an individual discussion of the contribution given to the final project. The presentation of the final project will be carried out on a single date chosen from the foreseensessions in consultation with students . During the exam, in an individual interview each candidate will have: - to demonstrate his/her knowledge of the concepts illustrated during the course and be able to critically analyze them; - to illustrate the critical use of the reference bibliography for the final project; - to illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental and cultural sustainability. The contribution to the building of a learning community and the acquisition of the soft skills envisaged by the Dublin Descriptors for the second cycle will be considered in the final evaluation.

teacher profile | teaching materials

Mutuazione: 21210090 SUSTAINABILITY AND CULTURAL AWARENESS in Storia dell'arte LM-89 ADDAMIANO SABINA

Programme

Course program

The topics dealt with in the Course are:

▪ Sustainability in its historical development and in different contexts, from the internal/organizational to the external/social one up to the SDGs, i.e. from the sustainability of a role (in terms of values, knowledge, skills and soft skills) within an organizational contest to the sustainability of an organizational (cultural) identity, both at a strategic and a relational (communication) level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

▪ Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:

a) a growing consciousness of one’s own cultural identity;
b) the acquisition of leadership and management skills, to be built and constantly upgraded;
c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;

▪ the role of content marketing and content co-creation in organizational strategies, and the ability of building sustainable, value(s)-based models of content management with the engagement of different audiences and communities.


The Course methodology is based on discussions about readings and presentations with an active participation of students. The main project of the Course will be developed with the action research methodology: students will carry out research activities on a theme assigned by a cultural institution based in Rome in which to develop a cultural leadership approach with reference to the Goals and Targets of the 2030 Agenda. In this perspective, the cultural awareness of each participant to the Course will be integrated in the individual and common reflection.


Core Documentation

Bibliografia/Readings

 WCED, Report of the World Commission on Environment and Development: Our Common Future , 1987 (“Brundtland Report”), Part I.1 and I.2, II.9.I, II.9.II.1,2,3.

 1. Kent E. Portney, Sustainability , Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.

 Leena Lankoski, Alternative conceptions of sustainability in a business context , in «Journal of Cleaner Production», 139 (2016), pp. 847-857.

 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746)

 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621)

 Arnold van der Valk, Introduction: sharing knowledge – stories, maps and design , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - histori cal Landscape and its European Dimension , Amsterdam University Press, 2010, pp. 365-85 2. Theodore Zeldin, An Intimate History of Humanity , Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).

 The Festival of the Middle Ages. Short presentation for the Master’s Degree “Cultural Leadership” Spring School of the Universities of Groningen and Roma Tre, The Royal Netherlands Institute of Rome, April 6, 2017

 Chris Wickham, Medieval Europe. From the Breakup of the Western Roman Empire to the Reformation , Yale University Press, New Haven and London, 20161, 2017 paperback edition pp. 1-21 and 252-7, plus maps

 Georges Duby, The Three Orders. Feudal Society Imagined, The University of Chicago Press, 1980, pp. vii-viii, 1-9 and 354-6.

 Marc Prensky, Digital Natives, Digital Immigrants , in On The Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001

 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Onlie Educations», Vol. 5, Issue 3/2009, Art. 1.

 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.

 S. Addamiano, Living and Communication in a Changing Information Society: The Relevance and Impact of Big Data, «Journal of Media Research», Vol. 10, Issue 2(28), 2017, pp. 5-17 (http://www.mrjournal.ro/docs/R2/28JMR1-1.pdf).

One of the following readings/Uno dei seguenti articoli:

 Alister Scott, Beyond the conventional: Meeting the challenges of landscape governance within the European Landscape Convention? , in «Journal of Environmental Management», 92 (2011), pp. 2754-62

 Marie Stenseke, Local participation in cultural landscape maintenance: Lessons from Sweden , in «Land Use Policy», 26 (2009), pp. 214-23

 Sebastian Eiter, Marte Lange Vik, Public participation in landscape planning: Effective methods for implementing the European Landscape Convention in Norway , in «Land Use Policy», 44 (2015), pp. 44-53.

One of the following readings/Uno dei seguenti articoli:

 Carsten Paludan-Müller, Actors and orders: the shaping of landscapes and identities , in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension , Amsterdam University Press, 2010, pp.53-66 2.

 (for those fond of archaeology): Graham Fairclough and Heleen van Londen, Changing landscape of archaeology and heritage, in Tom Bloemers, et al. (eds.), Cultural Landscape & Heritage Paradox: Protection and Development of the Dutch Archaeological - historical Landscape and its European Dimension

Ulteriori letture sostitutive o integrative potranno essere indicate all’inizio del Corso.
Substitute or supplementary readings could be indicated at the beginning of the Course.

Type of delivery of the course

Course methodology Course methodology is based on: - lectures with presentations and discussions made on the basis of the readings identified for each class with the active participation of the students; - field visits and co-teaching activities with the Heritage (Department of Architecture) and Media (Dams Department) courses; - development of an integrated project for a cultural institution based in Rome by the action-research methodology.

Attendance

Course methodology Course methodology is based on: - lectures with presentations and discussions made on the basis of the readings identified for each class with the active participation of the students; - field visits and co-teaching activities with the Heritage (Department of Architecture) and Media (Dams Department) courses; - development of an integrated project for a cultural institution based in Rome by the action-research methodology.

Type of evaluation

Assessment criteria and procedures The evaluation will be carried out by: - an active and creative participation in lectures and discussions; - an individual paper; - the contribution given by each student to the final project of the course; - an individual discussion of the contribution given to the final project. The presentation of the final project will be carried out on a single date chosen from the foreseensessions in consultation with students . During the exam, in an individual interview each candidate will have: - to demonstrate his/her knowledge of the concepts illustrated during the course and be able to critically analyze them; - to illustrate the critical use of the reference bibliography for the final project; - to illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental and cultural sustainability. The contribution to the building of a learning community and the acquisition of the soft skills envisaged by the Dublin Descriptors for the second cycle will be considered in the final evaluation.