Programme

The topics dealt with in the Course are:
 Sustainability in its historical development and in different contexts, from the internal/organizational one to the external/social one up to the global one covered by the Agenda 2030. The Course will then examine the sustainability of a role (in terms of values, knowledge, skills, and soft skills) within an organizational context; the sustainability of an organizational culture, both at a strategic, relational, and communication level (mission, vision, values and the ways of sharing them within a given context), up to the concept of sustainable society.

 Cultural (self-)awareness as a self-developmental, organizational and community awareness process to be implemented through:
a) a growing consciousness of one’s own (cultural) identity;
b) the acquisition of management and (self-)leadership skills, to be built and constantly upgraded;

c) the setting up of activities and policies to set up educational/cultural projects aiming at social cohesion and inclusiveness, at different forms of cultural entrepreneurship, at innovative approaches to curatorial practices;
 Development of the ability of designing organizational strategies aiming at a sustainable development, based on concepts of values and value, and engaging different stakeholders;

 Role of content marketing and content co-creation in designing and implementing organizational strategies.

The Course methodology is based on discussions about readings and presentations with the active participation of students. The main project of the Course will be developed with the participatory action-research methodology. Students will carry out research activities on a topic agreed upon with an Italian museum institution, aiming at supporting its sustainable development with reference to the Goals and Targets of the Agenda 2030. In this perspective, the cultural awareness of each participant to the Course will be integrated in the common reflection both at the individual and the learning community level.

Core Documentation

 Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.
 Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-57.
 https://sustain.mini.icom.museum/.
 A. Lugli, Museologia, Milano 2015.
 T. Ambrose, Managing New Museums: A Guide to Good Practice, Scottish Museums Council, Edimburgh 1993.
 Eileann Hooper-Greenhill, Museums and the Shaping of Knowledge, New York, NY, Routledge 1992 (ed. it.: I musei e la formazione del sapere: le radici storiche, le pratiche del presente, traduzione di Giuseppe Bernardi, Il Saggiatore, Milano 2005).
 Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).
 Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621).
 The 2020 Rome Charter, www.2020romecharter.org.
 UCLG, Culture: 4 th Pillar of Sustainable Development, www.agenda21culture.net.
 Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).
 Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001.
 Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.
 Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.
 Cathy MacDonald, Understanding participatory action research: A qualitative research methodology option, CJAR 13, 2012, pp. 34-50.

Reference Bibliography

 Kent E. Portney, Sustainability, Cambridge, Mass., The MIT Press, Chapter 1 “The Concepts of Sustainability”, pp. 1-56.  Leena Lankoski, Alternative conceptions of sustainability in a business context, in «Journal of Cleaner Production», 139 (2016), pp. 847-57.  https://sustain.mini.icom.museum/.  A. Lugli, Museologia, Milano 2015.  T. Ambrose, Managing New Museums: A Guide to Good Practice, Scottish Museums Council, Edimburgh 1993.  Eileann Hooper-Greenhill, Museums and the Shaping of Knowledge, New York, NY, Routledge 1992 (ed. it.: I musei e la formazione del sapere: le radici storiche, le pratiche del presente, traduzione di Giuseppe Bernardi, Il Saggiatore, Milano 2005).  Council of Europe Framework Convention on the Value of Cultural Heritage for Society, Faro, 27.X.2005 (Faro Convention; https://rm.coe.int/1680083746).  Council of Europe, European Landscape Convention (https://rm.coe.int/1680080621).  The 2020 Rome Charter, www.2020romecharter.org.  UCLG, Culture: 4 th Pillar of Sustainable Development, www.agenda21culture.net.  Theodore Zeldin, An Intimate History of Humanity, Harper Collins Publishers, HarperPerennial, 1996, pp. vii-viii and chapters 8 (How respect has become more desirable than power) and 9 (How those who want neither to give orders nor to receive them can become intermediaries).  Marc Prensky, Digital Natives, Digital Immigrants, in On the Horizon, MCB University Press, Vol. 9 No. 5, Oct. 2001 and No. 6, Dec. 2001.  Marc Prenksy, Homo Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom, «Innovate: Journal of Online Education», Vol. 5, Issue 3/2009, Art. 1.  Erin Kissane, The Elements of Content Strategy, A Book Apart, New York, 2011, pp. 1-37.  Cathy MacDonald, Understanding participatory action research: A qualitative research methodology option, CJAR 13, 2012, pp. 34-50.

Attendance

Attendance is optional but highly recommended, given the highly interactive nature of the course and its multidisciplinary approach. Students who are not attending classes should contact the teacher via email at sabina.addamiano@uniroma3.it to: - disclose their non-attendance status; - agree with the teacher on a supplementary exam program based on their academic interests and career path.

Type of evaluation

Assessment criteria and procedures The evaluation will be carried out by:  active and creative participation of each student in lectures and discussions;  the contribution given by each student to the final project of the course;  the presentation and discussion of the individual contributions given to the final project. The presentation of the final project will be carried out on a single exam date, chosen in consultation with the students from the available sessions. During the final exam, in an individual interview each candidate will have:  to demonstrate his/her knowledge of the concepts illustrated during the course and his/her ability to critically analyze them;  to illustrate the critical use of the reference bibliography for the final project;  to illustrate the methodology and criteria followed in the development of the project to ensure its economic, social, environmental, and cultural sustainability. The contribution to the building of a learning community and the acquisition of the soft skills envisaged by the Dublin Descriptors for the second cycle will also be considered in the final evaluation.