Programme

Social Media Strategy. How to Turn Strategy into Content LinkedIn Mastery: How to Grow and Strengthen Your Professional Network

This module aims to equip students with the conceptual and practical tools to think of themselves as a “personal brand”, able to communicate content, emotions, and values through a combination of identity, reputation, and online visibility. In this context, LinkedIn is often the primary professional space for presenting oneself. Using it strategically means initiating a “personal branding” process that allows for differentiation, goal-oriented positioning, and effective networking. The module will help participants understand how to translate their positioning - that is, their unique value proposition and professional identity - into meaningful and consistent content for their specific audience. Finally, it will highlight how digital strategy goes beyond content creation to include the building and nurturing of professional relationships in the digital sphere.

Core Documentation

Teaching materials will be provided by the lecturer during the course.

Attendance

Attendance is mandatory in order to take the final exam and will be certified by the attendance register.

Type of evaluation

Multiple choice questions on the topics covered in the Module.