21201721 - Competitive Strategies in Financial Services

The course aims at illustrating the strategic and organizational choices of suppliers of financial services, with special regard to banking groups operating in different business lines. These choices are analyzed in the light of business strategy and banking academic literature. The suppliers of financial services are influenced by regulatory and technological changes, in a market that is more and more international. During the course different business lines are observed (retail banking, private and corporate banking, payment services), taking care of the bundling and unbundling of different kinds of intermediation activities. Besides supply, also demand of financial services is analyzed; a large part of the the course is dedicated to Fintech, focussing on competitive strategic choices of newcomers (FinTech and BigTech) and of traditional financial institutions (incumbents). Traditional lectures, seminars, business cases and project works are the teaching methods used.

Curriculum

teacher profile | teaching materials

Mutuazione: 21201721 STRATEGIE COMPETITIVE NEI SERVIZI FINANZIARI in Economia e Gestione della Trasformazione Digitale LM-56 R PREVIATI DANIELE ANGELO

Programme

The essential contents are as follows:

1. Strategy and organisation in the financial services sector
· Business models
· Strategic choices
· Organisational design choices
2. Competitive analysis
· Consolidation in the sector
· Concentration measures
· From the SCP paradigm to new approaches
3. The strategic use of technological innovation
· The development of Fintech
· The main areas of innovation
· Crypto and DEFI
4. Fintech cultures and organisational changes
· Rules and cultures that influence change
· Cultural challenges
· Current and future issues related to the management of Fintech cultures
5. Sustainability in financial intermediaries
· The sustainable enterprise system
· Sustainable finance
· The evolution towards sustainability of financial intermediaries
6. Financial literacy and the demand for financial services
· Basic concepts
· International framework
· How to measure financial literacy
7. Case studies and testimonials
· Lending Fintech
· Payment Fintech
· Insurtech
· Blockchain and smart contracts
· Artificial Intelligence



Core Documentation

Preparation texts for attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

• Various materials made available on the course pages on Moodle

Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech


Preparation texts for non-attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

Required reading (articles available on Moodle, available by November 2025 )
• Euro digitale: caratteristiche, prospettive e conseguenze (Lanciano)
• Cultura finanziaria e sostenibilità (Previati)
• Indagine Fintech 2023 – Banca d’Italia
• Le banche e il PNRR (Lanciano-Farina-Previati)
• L’informativa di sostenibilità nelle banche (Schwizer - Nobili)
• Modelli di business nel settore bancario (Di Antonio)


• Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech



Type of delivery of the course

Lectures, case discussions, project works, seminars and business cases presentations

Attendance

It better to attend the course, especially for the intense team involvement in project works

Type of evaluation

For attending students the assessment is based on two project works and one oral test on programme contents For non attending students the assesment is based on oral test, based on the book D. Previati, Strategie competitive nei Servizi Finanziari, McGraw Hill, 2022 and the following articles (you can find them on Moodle: • Banca d’Italia, Indagine Fintech nel sistema finanziario italiano, novembre 2021 • Di Antonio M., I processi di valutazione strategica nelle banche, 2022 • Fratini Passi L., Open banking: sfide nel mercato globale e prospettive per l’innovazione finanziaria, 2022 • Lucchini S., Il futuro delle banche, 2022 • Masera R., Nuovi rischi e regolazione delle criptovalute, 2022 • Suggested reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech

teacher profile | teaching materials

Mutuazione: 21201721 STRATEGIE COMPETITIVE NEI SERVIZI FINANZIARI in Economia e Gestione della Trasformazione Digitale LM-56 R PREVIATI DANIELE ANGELO

Programme

The essential contents are as follows:

1. Strategy and organisation in the financial services sector
· Business models
· Strategic choices
· Organisational design choices
2. Competitive analysis
· Consolidation in the sector
· Concentration measures
· From the SCP paradigm to new approaches
3. The strategic use of technological innovation
· The development of Fintech
· The main areas of innovation
· Crypto and DEFI
4. Fintech cultures and organisational changes
· Rules and cultures that influence change
· Cultural challenges
· Current and future issues related to the management of Fintech cultures
5. Sustainability in financial intermediaries
· The sustainable enterprise system
· Sustainable finance
· The evolution towards sustainability of financial intermediaries
6. Financial literacy and the demand for financial services
· Basic concepts
· International framework
· How to measure financial literacy
7. Case studies and testimonials
· Lending Fintech
· Payment Fintech
· Insurtech
· Blockchain and smart contracts
· Artificial Intelligence



Core Documentation

Preparation texts for attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

• Various materials made available on the course pages on Moodle

Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech


Preparation texts for non-attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

Required reading (articles available on Moodle, available by November 2025 )
• Euro digitale: caratteristiche, prospettive e conseguenze (Lanciano)
• Cultura finanziaria e sostenibilità (Previati)
• Indagine Fintech 2023 – Banca d’Italia
• Le banche e il PNRR (Lanciano-Farina-Previati)
• L’informativa di sostenibilità nelle banche (Schwizer - Nobili)
• Modelli di business nel settore bancario (Di Antonio)


• Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech



Type of delivery of the course

Lectures, case discussions, project works, seminars and business cases presentations

Attendance

It better to attend the course, especially for the intense team involvement in project works

Type of evaluation

For attending students the assessment is based on two project works and one oral test on programme contents For non attending students the assesment is based on oral test, based on the book D. Previati, Strategie competitive nei Servizi Finanziari, McGraw Hill, 2022 and the following articles (you can find them on Moodle: • Banca d’Italia, Indagine Fintech nel sistema finanziario italiano, novembre 2021 • Di Antonio M., I processi di valutazione strategica nelle banche, 2022 • Fratini Passi L., Open banking: sfide nel mercato globale e prospettive per l’innovazione finanziaria, 2022 • Lucchini S., Il futuro delle banche, 2022 • Masera R., Nuovi rischi e regolazione delle criptovalute, 2022 • Suggested reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech

teacher profile | teaching materials

Mutuazione: 21201721 STRATEGIE COMPETITIVE NEI SERVIZI FINANZIARI in Economia e Gestione della Trasformazione Digitale LM-56 R PREVIATI DANIELE ANGELO

Programme

The essential contents are as follows:

1. Strategy and organisation in the financial services sector
· Business models
· Strategic choices
· Organisational design choices
2. Competitive analysis
· Consolidation in the sector
· Concentration measures
· From the SCP paradigm to new approaches
3. The strategic use of technological innovation
· The development of Fintech
· The main areas of innovation
· Crypto and DEFI
4. Fintech cultures and organisational changes
· Rules and cultures that influence change
· Cultural challenges
· Current and future issues related to the management of Fintech cultures
5. Sustainability in financial intermediaries
· The sustainable enterprise system
· Sustainable finance
· The evolution towards sustainability of financial intermediaries
6. Financial literacy and the demand for financial services
· Basic concepts
· International framework
· How to measure financial literacy
7. Case studies and testimonials
· Lending Fintech
· Payment Fintech
· Insurtech
· Blockchain and smart contracts
· Artificial Intelligence



Core Documentation

Preparation texts for attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

• Various materials made available on the course pages on Moodle

Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech


Preparation texts for non-attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

Required reading (articles available on Moodle, available by November 2025 )
• Euro digitale: caratteristiche, prospettive e conseguenze (Lanciano)
• Cultura finanziaria e sostenibilità (Previati)
• Indagine Fintech 2023 – Banca d’Italia
• Le banche e il PNRR (Lanciano-Farina-Previati)
• L’informativa di sostenibilità nelle banche (Schwizer - Nobili)
• Modelli di business nel settore bancario (Di Antonio)


• Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech



Type of delivery of the course

Lectures, case discussions, project works, seminars and business cases presentations

Attendance

It better to attend the course, especially for the intense team involvement in project works

Type of evaluation

For attending students the assessment is based on two project works and one oral test on programme contents For non attending students the assesment is based on oral test, based on the book D. Previati, Strategie competitive nei Servizi Finanziari, McGraw Hill, 2022 and the following articles (you can find them on Moodle: • Banca d’Italia, Indagine Fintech nel sistema finanziario italiano, novembre 2021 • Di Antonio M., I processi di valutazione strategica nelle banche, 2022 • Fratini Passi L., Open banking: sfide nel mercato globale e prospettive per l’innovazione finanziaria, 2022 • Lucchini S., Il futuro delle banche, 2022 • Masera R., Nuovi rischi e regolazione delle criptovalute, 2022 • Suggested reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech

teacher profile | teaching materials

Mutuazione: 21201721 STRATEGIE COMPETITIVE NEI SERVIZI FINANZIARI in Economia e Gestione della Trasformazione Digitale LM-56 R PREVIATI DANIELE ANGELO

Programme

The essential contents are as follows:

1. Strategy and organisation in the financial services sector
· Business models
· Strategic choices
· Organisational design choices
2. Competitive analysis
· Consolidation in the sector
· Concentration measures
· From the SCP paradigm to new approaches
3. The strategic use of technological innovation
· The development of Fintech
· The main areas of innovation
· Crypto and DEFI
4. Fintech cultures and organisational changes
· Rules and cultures that influence change
· Cultural challenges
· Current and future issues related to the management of Fintech cultures
5. Sustainability in financial intermediaries
· The sustainable enterprise system
· Sustainable finance
· The evolution towards sustainability of financial intermediaries
6. Financial literacy and the demand for financial services
· Basic concepts
· International framework
· How to measure financial literacy
7. Case studies and testimonials
· Lending Fintech
· Payment Fintech
· Insurtech
· Blockchain and smart contracts
· Artificial Intelligence



Core Documentation

Preparation texts for attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

• Various materials made available on the course pages on Moodle

Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech


Preparation texts for non-attending students:

• D. Previati (ed.), Strategie competitive nei servizi finanziari, McGraw Hill, 2025

Required reading (articles available on Moodle, available by November 2025 )
• Euro digitale: caratteristiche, prospettive e conseguenze (Lanciano)
• Cultura finanziaria e sostenibilità (Previati)
• Indagine Fintech 2023 – Banca d’Italia
• Le banche e il PNRR (Lanciano-Farina-Previati)
• L’informativa di sostenibilità nelle banche (Schwizer - Nobili)
• Modelli di business nel settore bancario (Di Antonio)


• Recommended reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech



Type of delivery of the course

Lectures, case discussions, project works, seminars and business cases presentations

Attendance

It better to attend the course, especially for the intense team involvement in project works

Type of evaluation

For attending students the assessment is based on two project works and one oral test on programme contents For non attending students the assesment is based on oral test, based on the book D. Previati, Strategie competitive nei Servizi Finanziari, McGraw Hill, 2022 and the following articles (you can find them on Moodle: • Banca d’Italia, Indagine Fintech nel sistema finanziario italiano, novembre 2021 • Di Antonio M., I processi di valutazione strategica nelle banche, 2022 • Fratini Passi L., Open banking: sfide nel mercato globale e prospettive per l’innovazione finanziaria, 2022 • Lucchini S., Il futuro delle banche, 2022 • Masera R., Nuovi rischi e regolazione delle criptovalute, 2022 • Suggested reading, not compulsory: V. Boscia, C. Schena, V. Stefanelli (a cura di), Digital Banking e Fin Tech, Bancaria Editrice, 2020 https://www.bancariaeditrice.it/digital-banking-e-fintech